CBTL is more than what you see on their coffee shop. Though most of us will agree that they have been successful in providing the bes...
CBTL is more than what you see on their coffee shop. Though most of us will agree that they have been successful in providing the best cakes, coffee and tea in town, PLUS we love the comfy seats in their shops, CBTL had been working mostly on their social and charitable campaigns over the years.
Here are some of their most successful campaigns over the years:
Give
In To Giving, 12 Cups with The Coffee Bean & Tea Leaf® campaign
Customers
were asked to collect 12 stamps and choose from any of the 12 advocacies and
organizations that The Coffee Bean & Tea Leaf was supporting. These ranged
from women’s groups, to children, animals, the environment, indigenous people
or those with disabilities and illnesses. Completing all 12 stamps meant the
customer could bring home the commemorative notebook that featured artworks
from contemporary Filipino artists and proceeds collected went to each
customer’s chosen organization. The original artworks featured in the covers of
the Commemorative Notebook were also auctioned and were donated to the
charities.
24
Cups of Goodwill
Proceeds from
the campaign were given to its 24 partner organizations. In 2010, for Changing
Lives with Every Cup, they shifted their focus on sending scholars to school by
partnering with Real Life Foundation and their Adopt-a-Scholar program, where
the company was successfully able to send 8 scholars to university.
iBuild
campaign
Helped
raise sustainable housing solutions for impoverished families
Brew
Your Best Year campaign
Encouraged their loyal patrons by helping them give back to themselves as well. Through
this initiative, they hope to help each person in their journey towards
becoming the best version of themselves.
Paint
the Town Red this Valentines
Volunteers
spent the day of love giving love to children with disabilities at AIME home
via a t-shirt painting activity with the intent of giving kids something that
they will always remember.
Follow The Coffee Bean & Tea
Leaf®’s social media pages and subscribe to www.brewyourbestyear.com
to stay updated on their Caring Cup events.
Facebook:
facebook.com/coffeebeanphilippines
Instagram: instagram.com/cbtlph
Twitter: twitter.com/cbtlph
Instagram: instagram.com/cbtlph
Twitter: twitter.com/cbtlph