Scents remind you of moments you can never forget – moments you shared with the woman who has always been and will continue to be by yo...
Scents remind you of moments
you can never forget – moments you shared with the woman who has always been
and will continue to be by your side, your mother.
Downy understands the power
of scents, and helps mothers create even more memories with their children. As
the partner of mothers every day, Downy joins in the tribute to the mothers who
work tirelessly day in and out for their family and whose love for their
families is timeless.
Downy introduces a classic akin to a
mother’s unwavering love and care – Timeless from the Parfum Collection. “Just in time for Mother’s
Day, we introduce new Downy Timeless, which represents a scent meant to evoke
the sincerity and simplicity of unwavering, genuine love,” begins Deirdre de
Padua, P&G Communications Manager.
In a gathering of mothers hosted
by Downy Timeless, guests celebrate how a mother’s love not only endures but
also evolves over time. Her words and actions stay with her children forever,
and affect the kind of parents her children may eventually be.
Event host Stephanie
Zubiri-Crespi shares, “They say that you will only begin to understand how it
is to be a parent, or in this case, a mother, once you have become one
yourself. As a new mom, I had to figure out many things, and my mom was there
to help me along the way. They say that you will only begin to understand how
it is to be a mother once you become one yourself. Truly, how my mom raised me
made me the mom I am today.”
“We wanted to provide a classic
scent that mirrors how a mother’s love never goes out of style,” de Padua adds.
Downy Timeless combines the playful notes of citrus fruits that hark back to
memories of youth; the feminine scent of flowers reminiscent of femininity; and
is mixed with a trace of musk and sandalwood, to evoke stability and calmness.
Mother's Day or not, the best
gift is creating new memories with your mother, celebrating the love that never
goes out of style. And, to complement each sweet moment, never underestimate
the power of Timeless scent.
About Procter & Gamble
P&G
serves nearly five billion people around the world with its brands. The Company
has one of the strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®,
Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®,
Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The
P&G community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.
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