After the successful take off of the Style Up Summer Campaign of SM Makati, the SM Store is at it again – and now, extending it to a bi...
After the successful take off
of the Style Up Summer Campaign of SM Makati, the SM Store is at it again – and
now, extending it to a bigger crowd. Launching a nationwide online contest that
challenges Filipinos, of all shapes and sizes, not only to make your OOTD game
strong, but also to challenge you to free yourself from your fashion
boundaries.
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| ATHLEISURE |
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| COLOR BLOCKING |
The all-new character of The
SM Store led to the birth of the Style Up campaign, following its bolder
attitude that lets your curate your wardrobe according to your liking - a
rather trendier, more straightforward, with a little bit of to a little too much
of edginess.
This Instagram-based challenge,
called #StyleUpMovement will run for
4 weeks, starting on May 16 until June 12, 2016. The #StyleUpMovement highlights
three key trends that we know of today:
(1) Color blocking – mix of vibrant Style
Up Colors
(2) Athleisure – sports luxe with a punch
of vibrant Style Up colors
(3) Patterns on patterns – geometric prints
in line with the Style Up theme
All contestants are challenged
to be creatively playful, as they follow the three themes. Towards the end of
the contest, four (4) winners will be chosen – and the one with the most clever
and fashionable entry wins P30,000 worth of shopping budget.
Learn more about how it’s done
through our fashion-squad leaders Jess Connelly, Mark Mcmahon, and Kiana
Valenciano, as they teach you how to pose, snap, and post for the #StyleUpMovement
Instagram takeover challenge.
For the complete contest
mechanics, visit http://blog.thesmstore.com/styleupmovement-instagram-contest/
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