The first batch of women scholars, composed of former overseas Filipino workers (OFWs) and their families under the Women Entrepreneurs...
The first
batch of women scholars, composed of former overseas Filipino workers (OFWs)
and their families under the Women Entrepreneurs Reintegrated and Economically
Active at Home (WOMEN REACH!) Program, recently graduated from the Sari-Sari
Store Training and Access to Resources (STAR) Basic Entrepreneurship and Gender
Sensitivity Training.
The WOMEN
REACH! Program is a partnership program of Coca-Cola Philippines, the Technical
Education and Skills Development Authority (TESDA), and the Department of Labor
and Employment (DOLE) that seeks to provide women OFWs with
micro-entrepreneurial skills training and business enhancement kits upon their
return and to encourage them to stay for good in the country.
Barely four
months after the roll-out of the WOMEN REACH! Program, 43 women graduated with
the technical skills and network to help them better manage their chosen
micro-enterprises, many of which are home-based sari-sari stores and carinderia.
“This is our way of helping women OFWs, their families, and their
communities, achieve economic sustainability in the long run. By giving them
technical skills and access to resources, the Company is helping women overcome
the obstacles that they may encounter in running their micro-enterprises,” said
Atty. Adel Tamano, Vice President for Public Affairs and Communications,
Coca-Cola Philippines.
Most women OFWs are often caught unaware of the social cost of working
abroad. The DOLE’s Institute for Labor Studies said that the continuing
feminization of migration has the most detrimental impact to the family and
children, especially when it’s the mother who goes abroad for work. The ILS
cited that families often go through a lot of major adjustments when women
migrate because along with her also goes the caregiving and nurturing
responsibilities.
A combination
of several program components, the WOMEN REACH! Program is composed of the STAR
program of Coca-Cola Philippines and TESDA, and the Assist WELL (Welfare,
Employment, Livelihood, and Legal) program of DOLE and its attached agencies,
which aims to swiftly and efficiently provide assistance for returning OFWs.
The STAR
Program is part of the 5by20 global initiative of the Coca-Cola Company to
empower 5 million women within its value chain by the year 2020. Started in
2011, the STAR Program is implemented nationwide and has already touched the
lives of more than 47,000 women micro-entrepreneurs, out of the 200,000 target
in the Philippines up to year 2020.
Under the
WOMEN REACH! Program, returning women OFWs with existing micro-retailing
businesses, such as sari-sari stores
or carinderia automatically qualify
for STAR Program scholarship and undergo the Basic Entrepreneurship and Gender
Sensitivity Training at the STAR Center for Excellence inside the TESDA Women’s
Center in Taguig City.
By virtue of
DOLE Order No. 139-14, the Assist WELL Program is a package of free assistance
and services to ensure the successful reintegration of returning OFWs.
Currently, there are international Assist WELL Processing Centers in Seoul,
South Korea and in Dubai, UAE. In the Philippines, one process center is
established in every region, except for regions 8 and 6, which have two centers
each, and the National Capital Region which has processing centers at the
Philippine Overseas Employment Administration, Overseas Workers Welfare
Administration, and the National Reintegration Center for OFWs.
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