First-Ever Nickelodeon Slime Cup Run

Nickelodeon fans who participated at the first-ever Nickelodeon Slime Cup Run held at the SM Mall of Asia Concert Grounds, now have their own slime story to tell. Thousands of runners of all ages had a wacky and fantastic time at the ultimate summer event for the whole family—packed with games, surprises, prizes and lots of slime.

Over 3,000 runners comprised of families, their little ones and four-legged friends, came to race to the finish slime. The three race categories, 1K and 3K run, and 200m dash for kids, were met with such gusto from the runners.

On one hand, they enjoyed dodging a squad of ninjas and making their way through an obstacle course in the middle of the race track. The kids, on the other hand, had a blast sprinting to a slime shower and making new friends along the way.

Runners who brought their canine bestfriends also had a pleasurable run with their tandem. Aside from the superb memory of running with their dog captured in photos, they also experienced being slimed together.

Nickelodeon Slime Cup ambassadors SpongeBob SquarePants and Patrick Star were in attendance as well, gracing every race’s starting pistol, much to the delight of their fans. The lovable duo of Bikini Bottom also performed for everyone’s enjoyment.

All top three race finishersand owner-and-pet tandems were awarded with a Slime Cup trophy and exclusive Nickelodeon loot bag. Special prizes were also given to outstanding runners.

But, the biggest winners of the event were the shelter dogs of the Philippine Animal Welfare Society (PAWS), the officialbeneficiary of the Nickelodeon Slime Cup Run. Viacom Country Manager Dinna Zaratan gave a SpongeBob plush toy to PAWS senior volunteer Sharon Yap as a symbol of the turnover of theproceeds to the shelter.

After the race, attendees checked out the Slime Hub lined with activity booths from from Nickelodeon’s partners: Barbie, BOOMco, Hapee Kiddie Toothpaste, Jiggels, Magnolia Chocolait, MilkitaLollipos, Plus! Juice Drink, Propan TLC Drops with Zinc, Skechers Kids, and Toy Kingdom. The dogs also got their fair share of fun at the Pet Express tent.

The Nickelodeon Slime Cup Run is part of Nickelodeon’s global Slime Cup campaign, which sees Nickelodoen’s live action stars competing head-to-head in various sports challenges and Slime Cup games. Fans who were not able to join the awesome run in Manila, or simply want more fun, can join in on the action online by supporting their favorite stars and playing digital games at from June 20 to August 7to get the chance to win their own Slime Cup trophy or medal.

Nickelodeon Slime Cup Run Philippines brought the authentic Nickelodeon experience to fans in Manila and lived up to its promise of fun and slime for everyone! It was indeed, as SpongeBob SquarePants puts it, the perfect day out.

Readers Digest Hailed SM With Trusted Brands' Platinum Award

The recent Trusted Brands survey commissioned by Reader’s Digest, one of the world’s longest running print publication, proved that Filipinos have added the element of trust to their purchase decisions. The survey results reveal how consumers put their money on brands that they feel has virtues that go beyond price, market trends and promotions.

(L-R) Bien Mateo - Vice–President for Operations, Northern Luzon; Annie Garcia - President of SM Supermalls,; Jonjon San Agustin - Senior Vice-President for Marketing of SM Supermalls.

(L-R) Jonjon San Agustin- Senior Vice-President for Marketing of SM Supermalls; Walter Beyleveldt -Publisher and Managing Editor of Reader’s Digest Asia Pacific  and Annie Garcia - President of SM Supermalls.

Reader’s Digest Asia Pacific Publisher and Managing Editor Walter Beyleveldt believes that a brand has to stay relevant and worthy enough for consumers to associate themselves with.

“A brand can’t just become a brand through media. It also needs to deliver on the qualities that make a brand great,” said Beyleveldt. “You have to deliver on innovation and trustworthiness.”

Beyleveldt further explained that having the seal of a trusted brand somehow helps the consumers make decisions when making purchases or availing themselves of services. It gives them reassurance that they are making the right decision, knowing that other Filipino consumers trust the same brand.

Trusted brands are those that get consumers talking, passing on the information about the good things they find in brands by word of mouth and now, by social media. Social media can make or break a brand, depending on how trustworthy the brand is. Brands that have established strong relationships with all stakeholders are the ones that get a boost from social media.

One of the recipients of this year’s platinum award, SM Supermalls, typifies how a brand that remains in the consumer’s subconscious based on certain traits that translate into brand trust. Based on the Trusted Brands’ open-ended survey, SM excelled in its category based on the following attributes: trustworthiness & credibility, quality, value, understanding of consumer needs, innovation, and social responsibility.

The SM mall brand has been operating for 30 years now, constantly making innovations and improvements based on customer feedback, behavior and demands.

Expo Mom Goes To The North - The Motherhood Journey Comes To Trinoma

Expo Mom: The Motherhood Journey kicked off its flagship event for the year at the
Glorietta Activity Center last April then going all over the Philippines to connect with
fellow Filipino moms in Cebu, Bacolod, Davao and CDO.

Expo Mom spent a weekend in Cebu on June 18, then Bacolod on June 25. After, they head back to the Metro and stop over in Alabang on July 2. Next stop, will be in the NORTH! Mommy Mundo visits TriNoma with EXPO MOM NORTH on July 16-17, 2016, Saturday to Sunday at the TriNoma Activity Center, from 10am to 10pm.

Visit the gathering of active moms and dads, booths showcasing the latest
products and services for parenting, and listen in on talks and workshops onstage. Most important of all, meet and connect with fellow moms and celebrate the motherhood journey.

Expo Mom: The Motherhood Journey is co-presented by Caltrate Plus, and Belo Baby
and supported by Working Mom Magazine, TriNoma as its venue partner and Creative Juice Communications as logistics partner.

Expo Mom, running since 2008, is the banner event of Mommy Mundo, an
organization dedicated to educating, inspiring, and empowering moms with useful,
relevant, and up-to date information and support.

For more information, visit

New Chicken Fillet Italiana - McDonald’s Launches AlDub’s New Favorite Meal

McDonald’s serves a taste of Italy with the new Chicken Fillet Italiana.

Enjoy every bite of McDonald’s signature chicken fillet, topped with meaty tomato sauce and melty cheese. This will surely make you say, delizioso!

The new Chicken Fillet Italiana is the latest favorite meal of hit love team, Alden Richards and Maine Mendoza, popularly known as AlDub! In their latest TV commercial, AlDub celebrates their first year anniversary as a love team enjoying the new Chicken Fillet Italiana. Check out the TV commercial via

Savor the new Chicken Fillet Italiana with a regular drink for only P69. Available from 10:30 A.M. onwards, get this with friends or family at any McDonald’s store nationwide or via McDelivery (86-2-36, or via mobile app). 

Share your photos enjoying Chicken Fillet Italiana on or tag @McDo_PH on Twitter or Instagram.