Gardenia NeuBake Super Slice Endorser Is Super Cute Baste



As Gardenia introduces the newest Neubake Super Slice, it’s no surprise that Bae-by Baste, a super child star now, and his Mom Sheila have been tapped to be the brand’s endorsers with the latest Neubake Super Slice TVC.

Sebastian Benedict Granfon, or most commonly known as Baste is part of our everyday lunchtime habit. He is a bright, precocious young boy who never fails to liven up our afternoon with his charm, wit and natural flair for comedy.







Ever since Baste’s aunt posted his Dubsmash videos on Youtube, everyone fell in love with this child charmer from General Santos. After his on-line debut, he made his appearance in the longest running noontime show on GMA Network, where he was called “Bae-by Baste.” Now, he acts, sings and makes people laugh, and is touted as one of the country’s brightest child stars.

Like Baste, NeuBake is also super in many ways. First, it comes in a Super Slice – it’s bigger than most white breads in the market, making it perfect for Baste’s big appetite. According to his Mom, Sheila, Baste loves to eat sandwiches. And with NeuBake, she can make bigger sandwiches that can easily make Baste full and satisfied with just one sandwich.

Neubake Super Slice comes in a horizontal, super tipid pack, that is only P29 for 10 slices, perfect for practical moms like Sheila.

NeuBake is now available in leading supermarkets and convenience stores. Like Baste, discover why NeuBake is the super choice when it comes to bread. If Baste loves it, so will you!

CALTEX Fuel Your School Campaign Set To Help STEM In Public Schools In Bicol



Caltex’s multi-awarded Fuel Your School (FYS) program is now set to help fund projects in Science, Technology, Engineering and Mathematics (STEM) for high-need public high schools in Bicol region. 

From July 1 to August 31, Caltex will donate one peso (P1) for every liter of fuel purchase in the 22 Caltex stations in Bicol. Chevron Philippines Inc. (CPI), marketer of the Caltex fuels and lubricants, aims to raise three million pesos (P3M) under this fuel-to-donate program.
Photo above show (L-R ) American Chamber Foundation (ACF) Director and Internal Auditor Roberts Sears; Southern Cross Distributors Inc., Chairman Jose Mari Delgado; CPI Country Manager Peter Morris; Department of Education (DepEd) Region V Asst. Regional Director Tolentino Aquino; and CPI Manager for Policy, Government and Public Affairs Atty. Raissa Bautista during the MOA signing.     



Under the MOA, DepED will select Bicol’s highest need public high schools which can submit projects eligible for funding under the program while ACF will screen the projects and purchase the equipment for the qualified entries. SCDI, which is the pioneer Branded Marketer partner of Chevron and distributes Caltex fuels in the Bicol region, will help fund the program, as well as promote FYS. There will be 22 Caltex stations in Bicol that will participate in this program. 

This year, high schools across the country will need more equipment as the first batch of grade 12 senior highs schoolers enter the government’s K-12 education system.

McDonald’s launches online apology Mother’s Day campaign



Sorry po. #LoveKitaMa.

Everybody loves a sincere apology followed by a declaration of love. What more if it’s public? This Mother’s Day, netizens are sharing their love for mom with McDonald’s Philippines #LoveKitaMa online greeting cards.

Amid a variety of sentimental tribute videos to moms this Mother’s Day, McDonald’s Philippines chose a different path with the #LoveKitaMa online campaign.  It deftly combines humor and guilt in the context of relatable online or social media habits to create special cards that make netizens realize how much their mothers really mean to them.

Did it take you months to accept your mom’s Facebook invite? Ever hidden your mom’s comments on your photos? Changed your relationships status online before you informed her? Through McDonald’s, you can let her know that she’s worth more than any ‘like’ or ‘heart’ emoji. Choose your card, share it online, and don’t be afraid to cap it off with a proud #LoveKitaMa.

“Each of us has a unique relationship with our mom. This Mother’s Day, we want to celebrate that beauty and uniqueness of a mother and child relationship with relatable day-to-day scenarios written on our #LoveKitaMa social greeting cards,” says Christina Lao, McDonald’s Philippines Marketing Director. “Mother’s Day is a special occasion to celebrate personally and it would be nice if Filipinos can document this moment online together with their chosen McDonald’s #LoveKitaMa greeting card.”

Netizens are responding in droves, generating their own personal declarations of love for their mothers. Check out some of the heartwarming responses below: 
The full set of #LoveKitaMa greeting cards on the McDo page have been eliciting more love and laughter this season. You can view them and even share your photos with your mom on facebook.com/McDo.ph or tag @mcdo_ph on Twitter or Instagram.