CBTL is more than what you see on their coffee shop. Though most of us will agree that they have been successful in providing the best cakes, coffee and tea in town, PLUS we love the comfy seats in their shops, CBTL had been working mostly on their social and charitable campaigns over the years.
Here are some of their most successful campaigns over the years:
Give In To Giving, 12 Cups with The Coffee Bean & Tea Leaf® campaign
Customers were asked to collect 12 stamps and choose from any of the 12 advocacies and organizations that The Coffee Bean & Tea Leaf was supporting. These ranged from women’s groups, to children, animals, the environment, indigenous people or those with disabilities and illnesses. Completing all 12 stamps meant the customer could bring home the commemorative notebook that featured artworks from contemporary Filipino artists and proceeds collected went to each customer’s chosen organization. The original artworks featured in the covers of the Commemorative Notebook were also auctioned and were donated to the charities.
24 Cups of Goodwill
Proceeds from the campaign were given to its 24 partner organizations. In 2010, for Changing Lives with Every Cup, they shifted their focus on sending scholars to school by partnering with Real Life Foundation and their Adopt-a-Scholar program, where the company was successfully able to send 8 scholars to university.
Helped raise sustainable housing solutions for impoverished families
Brew Your Best Year campaign
Encouraged their loyal patrons by helping them give back to themselves as well. Through this initiative, they hope to help each person in their journey towards becoming the best version of themselves.Paint the Town Red this Valentines
Volunteers spent the day of love giving love to children with disabilities at AIME home via a t-shirt painting activity with the intent of giving kids something that they will always remember.
Follow The Coffee Bean & Tea Leaf®’s social media pages and subscribe to www.brewyourbestyear.com to stay updated on their Caring Cup events.