The teams may be Blue, Purple, Red and Yellow, but the competition is glowing green as the Nickelodeon stars have been sorted into their 2016 Nickelodeon Slime Cup teams and are ready to compete in the “The Slime Cup Games,” an on-air event set to premiere on 1st August at 4:30PM on Nickelodeon. During this week-long special, for two-hours a day, the four Slime Cup teams will compete in the slimiest and gooiest of challenges with the goal of accumulating the most Slime points to win the Slime Cup trophy. The challenges will be accompanied by competition-themed episodes of live-action favorites Bella and The Bulldogs; Game Shakers; Henry Danger; Nicky, Ricky, Dicky, & Dawn; and The Thundermans.

Leading up to the “Slime Cup Games” on 4:30PM, Nickelodeon will be airing the “Orange Carpet Special Edition: Slime Cup,” an 11-minute special featuring Nicky, Ricky, Dicky & Dawn co-stars Casey Simpson and Lizzy Greene. The two co-hosts will take fans behind the scenes of the 2016 Nickelodeon Slime Cup. Lizzy and Casey will check out this year’s activities, get the inside scoop on the players’ strategies to win, and even experience a bit of the Slime action themselves!

Kids at home can head to www.slimecup.com to register and play in the all-new interactive “Slime Cup Games” digital game, a collection of sports-themed, mini games featuring Nickelodeon’s popular animated characters. Gameplay via the “Slime Cup Games” interactive game earns kids Slime points, which automatically go towards their team’s tally as well as their individual standing within the their local leaderboard for the chance at winning their own Slime Cup trophy and medal. Slime points are also redeemable for digital in-game rewards at the Nickelodeon SlimeStand marketplace.

The site also includes additional games, quizzes, polls, photo flip books, player profiles, and exclusive videos.  Kids can also create their very own customizable team stat cards or train along with their team via the Training Camp fitness challenge, in partnership with Team UNICEF.

Jolly Kiddie Meal Arctic Buddies Collectibles

Last July 10, Jollibee hosted a special block screening of this new chapter in the blockbuster Ice Age franchise at Shangri-La Plaza Cineplex exclusively for media friends and their kids. 
Radio DJ Tracy Abad hosted a simple program featuring fun games for the kiddie moviegoers, who won and took home exciting prizes such as the Jollibee Magic Tumblers and a complete set of the collectible Arctic Buddies toy line. 

Ahead of the movie screening, Jollibee introduced Scrat Chat, a mobile game that allows users to use SnapChat and swap faces with their favorite character from Ice Age: Collision Course. Kids can tag @Jollibee for Facebook and Twitter, and @bestfriendjollibee in Instagram when they post the photos online. 

Each of the Artic Buddies toys can spark children’s imagination through interactive play as kids create their own stories while playing. Aside from having movable parts, the toys have special features to support learning while kids are at play. 

The four collectibles are: Sid Slide N’ Write with a cool pen to write notes with its perfect buddy, Manny Arctic Memo Pads which has an Ice Age note pad. For pencils that need sharpening, be sure to use the Scrat Rocket Sharpener. And finally, kids can get a stamp of approval for good work with the Buck Stomping Stamper. 

 More Arctic Buddies photos here.

All collectibles are included in every Jolly Kiddie Meal, packed inside beautifully designed Jolly Joy Box, featuring Jollibee’s iconic mascot. Inside each Jolly Joy Box are surprisingly fun activities that kids can play with friends including a board game, a word puzzle, and a game of spot-the-difference. The Jolly Joy Box can also store the Arctic Buddies toys when not in use. 

The Ice Age Arctic Buddies are available till Aug 31 only!

Guess Kids Spring 2016 Collection

The Guess Kids 2016 collection features an assortment of lightweight clothes perfect for boys and girls who live in a tropical country. Items from the collection let free-spirited kids have fun and stay in action while maintaining comfort and style. 

Guess Kids for girls offers punchy lace eyelet rompers, street-smart sleeveless hoodie and shorts set, timeless denim dresses, and whimsical plaid shirts with flowy-floral prints at the back. Basics like shorts, pants, dresses and denims all in various colors are classic pieces that are given a fun twist.  

For the boys, Guess Kids serves some sporty spirit with its screen tee and short sets, mesh crew with stripe screens, and knit shorts. Color blocked shirts, printed polo shirts, and screen tops with mesh panels highlight a more updated look. To showcase the Guess Kids lifestyle, this latest collection features an array of joyful boys and girls photographed in sunny California alongside Malibu’s breathtaking beaches. The soft sand, lush palm trees and piercing blue waters are the perfect setting for these children, enjoying their surroundings in stylish, comfortable and wearable designs.  

Directed by Paul Marciano, Chief Creative Officer for Guess?, Inc., and captured by long-time collaborator, Rus Anson, the campaign follows an energetic group of kids playing on a warm California day depicting the same sense of wonder and fun that is embodied by the Guess Kids. The children’s make-believe fantasy is brought to life using an oversized-palm tree hut, cluster of multi-colored surfboards and a ship-wrecked sailboat as key props alongside a mixture of fashion-forward looks featured in the collection.  

For more information, visit www.GUESS.com.

Medicard Bagged Reader’s Digest Trusted Brand 2016 Gold Award

MediCard, a leading health maintenance organization (HMO) provider, has been given the Reader’s Digest Trusted Brand 2016 Gold award in the Health Card category. Now on its 18th year, the Reader’s Digest Trusted Brands Awards commends products and services most trusted by Filipinos. 

Brands were chosen by consumers and were rated on the following attributes: trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility.

“We are honored to receive this prestigious award because it reflects the trust given to us by consumers. MediCard takes pride of its highly competent and well-trained doctors and medical professionals who can help and present solutions for the health and
wellness of their patients,” said Dr. Nicky Montoya, president of MediCard Philippines. 

MediCard offers services such as preventive health care, hospital confinement, out-patient care, emergency care, members’ financial assistance and dental care. 

It also has numerous free-standing clinics and satellite clinics nationwide, bringing the best and accessible medical care to its members. 

To help its patients practice a healthy lifestyle, MediCard also has the MediCard Lifestyle Center which is designed to offer effective solutions for wellness. 

With the Reader’s Digest Trusted Brand 2016 Gold award reinforcing MediCard’s accomplishments, MediCard continues its commitment to bringing trustworthy and excellent healthcare services to Filipinos.

First-Ever Nickelodeon Slime Cup Run

Nickelodeon fans who participated at the first-ever Nickelodeon Slime Cup Run held at the SM Mall of Asia Concert Grounds, now have their own slime story to tell. Thousands of runners of all ages had a wacky and fantastic time at the ultimate summer event for the whole family—packed with games, surprises, prizes and lots of slime.

Over 3,000 runners comprised of families, their little ones and four-legged friends, came to race to the finish slime. The three race categories, 1K and 3K run, and 200m dash for kids, were met with such gusto from the runners.

On one hand, they enjoyed dodging a squad of ninjas and making their way through an obstacle course in the middle of the race track. The kids, on the other hand, had a blast sprinting to a slime shower and making new friends along the way.

Runners who brought their canine bestfriends also had a pleasurable run with their tandem. Aside from the superb memory of running with their dog captured in photos, they also experienced being slimed together.

Nickelodeon Slime Cup ambassadors SpongeBob SquarePants and Patrick Star were in attendance as well, gracing every race’s starting pistol, much to the delight of their fans. The lovable duo of Bikini Bottom also performed for everyone’s enjoyment.

All top three race finishersand owner-and-pet tandems were awarded with a Slime Cup trophy and exclusive Nickelodeon loot bag. Special prizes were also given to outstanding runners.

But, the biggest winners of the event were the shelter dogs of the Philippine Animal Welfare Society (PAWS), the officialbeneficiary of the Nickelodeon Slime Cup Run. Viacom Country Manager Dinna Zaratan gave a SpongeBob plush toy to PAWS senior volunteer Sharon Yap as a symbol of the turnover of theproceeds to the shelter.

After the race, attendees checked out the Slime Hub lined with activity booths from from Nickelodeon’s partners: Barbie, BOOMco, Hapee Kiddie Toothpaste, Jiggels, Magnolia Chocolait, MilkitaLollipos, Plus! Juice Drink, Propan TLC Drops with Zinc, Skechers Kids, and Toy Kingdom. The dogs also got their fair share of fun at the Pet Express tent.

The Nickelodeon Slime Cup Run is part of Nickelodeon’s global Slime Cup campaign, which sees Nickelodoen’s live action stars competing head-to-head in various sports challenges and Slime Cup games. Fans who were not able to join the awesome run in Manila, or simply want more fun, can join in on the action online by supporting their favorite stars and playing digital games at slimecup.com from June 20 to August 7to get the chance to win their own Slime Cup trophy or medal.

Nickelodeon Slime Cup Run Philippines brought the authentic Nickelodeon experience to fans in Manila and lived up to its promise of fun and slime for everyone! It was indeed, as SpongeBob SquarePants puts it, the perfect day out.

Readers Digest Hailed SM With Trusted Brands' Platinum Award

The recent Trusted Brands survey commissioned by Reader’s Digest, one of the world’s longest running print publication, proved that Filipinos have added the element of trust to their purchase decisions. The survey results reveal how consumers put their money on brands that they feel has virtues that go beyond price, market trends and promotions.

(L-R) Bien Mateo - Vice–President for Operations, Northern Luzon; Annie Garcia - President of SM Supermalls,; Jonjon San Agustin - Senior Vice-President for Marketing of SM Supermalls.

(L-R) Jonjon San Agustin- Senior Vice-President for Marketing of SM Supermalls; Walter Beyleveldt -Publisher and Managing Editor of Reader’s Digest Asia Pacific  and Annie Garcia - President of SM Supermalls.

Reader’s Digest Asia Pacific Publisher and Managing Editor Walter Beyleveldt believes that a brand has to stay relevant and worthy enough for consumers to associate themselves with.

“A brand can’t just become a brand through media. It also needs to deliver on the qualities that make a brand great,” said Beyleveldt. “You have to deliver on innovation and trustworthiness.”

Beyleveldt further explained that having the seal of a trusted brand somehow helps the consumers make decisions when making purchases or availing themselves of services. It gives them reassurance that they are making the right decision, knowing that other Filipino consumers trust the same brand.

Trusted brands are those that get consumers talking, passing on the information about the good things they find in brands by word of mouth and now, by social media. Social media can make or break a brand, depending on how trustworthy the brand is. Brands that have established strong relationships with all stakeholders are the ones that get a boost from social media.

One of the recipients of this year’s platinum award, SM Supermalls, typifies how a brand that remains in the consumer’s subconscious based on certain traits that translate into brand trust. Based on the Trusted Brands’ open-ended survey, SM excelled in its category based on the following attributes: trustworthiness & credibility, quality, value, understanding of consumer needs, innovation, and social responsibility.

The SM mall brand has been operating for 30 years now, constantly making innovations and improvements based on customer feedback, behavior and demands.