#AweSM Logo Hunt At SM Supermalls


Win smart phones, PhP60,000 worth of GCs, and more in logo hunt!

Fun surprises await mallgoers as SM Supermalls invites everyone to join the #AweSM Logo Hunt on September 1 to 2 – an interactive scavenger hunt for SM’s 60th anniversary logos to happen in SM mall nationwide, where customers can get a chance to win amazing prizes!



“This season, we are thrilled to bring to our shoppers the #AweSM Logo Hunt where they can score fun giveaways in just a few taps,” said SM Supermalls senior vice president for marketing, Jonjon San Agustin.

Join this fun-filled live brand experience by simply downloading the #AweSM Logo Hunt app on Google Play or App store. Using your smartphone, look for the #AweSM logos around the mall, scan them, and collect #AweSM coins for a chance to win P60,000 worth of SM gift certificates, one of three Asus Zenfone Max Pro, and tech accessories.

For more information, visit www.smsupermalls.com.

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For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.

Jollibee Announces Exemplary Finalists Of 8th Jollibee Family Values Awards


Since it was launched in 2011, the Jollibee Family Values Awards (JFVA) has recognized numerous Filipino families for their exemplary advocacies that improve the lives of people in their communities. Now, Jollibee introduces a new batch of selfless and value-centered families who have chosen to be great for others.
 
Jollibee Brand CMO and Jollibee Philippines Marketing Head Francis Flores welcomes fellow judges to the 8th Jollibee Family Values Awards deliberation.

The 8th JFVA board of judges include (from left) news anchor and edu-preneur Edric Mendoza, Jollibee Philippines HR Head Jazel Mendoza, actress Dimples Romana, parenting and relationship consultant Maribel Dionisio, Jollibee Group Foundation Executive Director Gisela Tiongson, TV host and newscaster Christine Jacob-Sandejas, columnist and children’s advocate Audrey Tan-Zubiri, Jollibee Brand CMO and Jollibee Philippines Marketing Head Francis Flores, and multi-awarded broadcaster, author, and inspirational speaker Francis Kong.

Board of judges’ chairwoman Maribel Dionisio facilitates the discussion during the 8th JFVA deliberation.

Out of hundreds of entries from the country and abroad, the finalists include elevenfamilies from Luzon,one family from Visayas, one from Mindanao, and two overseas Filipino worker (OFW) families from Australia and the United States.

Among the finalists are:Arquiza Family (Camarines Norte), Bacudio Family (Manila),Cua Family (Manila), Delos Reyes Family (Caloocan City),Homan Family (Sorsogon),Idzenga Family (Bacolod City),Manuncia Family (Quezon City),Marcial Family (Pasig City), Pedro Family (Rizal), Rubico Family (Laguna), Sibug Family (North Cotaboto),Vinuya Family (Tarlac City), and Zulueta Family (Makati City).

Two OFW families, Alegado Family (United States), and Roa Family (Australia), are also included in JFVA’s top nominees.

The finalists will vie for the six JFVA Family Awards and Special Citations during the Gabi ng Parangal para sa Pamilyang Pilipino, the search’s culminating event, on September 26 at Blue Leaf Cosmopolitan.

After an extensive search and rigorous internal screening, thechosen families were further deliberated upon by an esteemed panel of judges chaired by Maribel Dionisio, veteran JFVA judge and parenting and relationship consultant.

“I’m taking it more seriously each year and so are the other judges. There’s even more vigor this year because we continue to see more amazingand selfless families with inspiring advocacies. This day was goodbecause we ended it with beautiful stories and a renewed hope for our country,” she shared. 

Reprising their role as judges are TV host and news anchor Edric Mendoza,renowned writer and inspirational speaker Francis Kong, and lifestyle columnist and children’s advocate, Audrey Tan-Zubiri. Other returning judges include actress Dimples Romana and TV host and news anchor Christine Jacob-Sandejas.

For first-time judge and Jollibee Philippines HR Head, Jazel Mendoza, it was an enriching experience as she discoveredthe stories of the nominees. “The diverse entries represented different sectors so it gave the judges a lot of opportunity to really see the different needs of the country and how people address those things.”

Completing the panel of judgeswere Jollibee Brand CMO and Jollibee Philippines Marketing Head Francis Flores, and Jollibee Group Foundation Executive Director Gisela Tiongson.

As each year brings in more families dedicated to goodwill and service, the judges are looking into opportunities to further enrich and sustain the families’ advocacies.

“Most of the judges are very eager to help out and share their knowledge. It’s really more on how to connect these families to really strengthen and make the awards more meaningful,” shared Dionisio.

“What I enjoyed during the deliberation was our discussions on how to further elevate each families’ efforts and really make the program sustainable, not only recognizing the family but also finding ways to help them collaborate, link them to the right organization and past JFVA winners, empower them, and build their capacities so they can do more for Filipinos in the country and abroad,” added Jazel Mendoza.

The 8th JFVA will honor five exemplary families and one OFW family with a P300,000 cash prize, Jollibee gift certificates, and a trophy designed by renowned sculptor Michael Cacnio.

Jollibee and its citation partners will also confer special awards to families supporting advocacies on Education (National Book Store), Children (Children’s Hour), Minority Groups (KATRIBU), and PWDs (National Council on Disability Affairs). Family awardees will each receive P50,000 cash prize, Jollibee gift certificates, and a plaque.

The JFVA is made possible with the support from campaign partners Coca-Cola Philippines, Jollibee Group Foundation, and Maynilad, official hotel partners Crowne Plaza and Holiday Inn, and sponsor HKTV.

Mom On The Move: Catching Up With Fashion Mom, Rina Santos

Mom, blogger, entrepreneur, and fashion icon. These are some of the words people have used to describe Rina Santos. In the last few years, Santos has become a prolific figure on social media due to her aesthetic style and her adventures with daughter, Rafa. This August, Melissa Shoes recognizes this power mom as a #MeInMelissaStyle Maven.


“I had no idea we were even popular,” shares Santos. “It started when she was really small. I would always dress her up in something weird or fun. Then eventually, people started asking me, ‘Oh, how’s Rafa?’. So I changed my IG account’s name because more of my followers are actually following Rafa!”










#MeInMelissa is the new campaign by Brazilian footwear icon, Melissa Shoes. The campaign empowers women across the country while highlighting pieces from the brand’s 2018 collection, Open Vibes.
For her #MeInMelissa Style Maven shoot, Rina Santos donned a pair of Melissa Classic Brogues. Santos has found her personal aesthetic by mixing androgynous stylings with vintage, yet feminine touches. “(the pair) exudes manliness, at the same time if you mix it up with different kinds of styles, it brings a different kind of take in fashion.”
Due to the popularity of her Instagram account, @rinaandrafa, Santos launched a supporting video blog, The Rina and Rafa Show, which has become an instant favorite. Through her social media accounts, viewers have a chance to witness the Santos family’s trips all over the world.
“Travel is important to us. Not just for fashion, but for Rafa,” says Santos. “It opens a lot of ideas for her. She has an open mind and she’s not discriminating. She doesn’t feel scared going to different places. But if we have a super favorite place, that would be Japan or Seoul, South Korea. We like the food and they have a lot of vintage stores there. We love mixing vintage and store-bought clothes!”
For Santos, travel isn’t just a means of exploring new worlds or rediscovering long-forgotten favorites. “Most of our inspiration actually comes from traveling. We see a lot of styles along the way, and eventually that brought us to zeroing into our individualities. We’re different and that’s okay.”
Because of their increased presence on social media, both Rina and Rafa have both become ‘Aesthetic Goals’ for mothers and daughters all across the Philippines. This comes through most prominently through the tandem’s now-famous rotation of complementing outfits.
“It was just me wanting to dress her up and later on, it eventually grew on her and we bonded,” Santos shares. “It’s a conscious decision to coordinate. Not more on twinning, but coordinating through colors and structure of the fabric. We have fun in planning our outfits.”
Because of her constant movements, whether at home or across continents, Rina Santos understands the need for footwear choices that are long-lasting, stylish, and comfortable.

“You can go to a lot of places with good and comfortable shoes,” Santos adds. “Comfort is the main priority and then style, of course. If style and comfort mixes together, that’s very good. But at the end of the day, comfort will bring you a different perspective on life.”
Rina’s philosophy towards footwear extended into her choice for her #MeInMelissa shoot, the Melissa Classic Brogues. This new twist on the classic Oxford has become a favorite among men and women alike.
“I like the comfort (of Melissa Shoes),” says Santos. “And actually, it's really low maintenance. It's nice. You can bring it to your travel. It doesn't take a lot of cleaning. I really like the collaborations with different artists nowadays. Melissa opens doors to artists and different collaborations. People can also try it from the different designers.”
Rina Santos is a woman who has found incredible success in both her private and professional life. And yet, despite of all her accomplishments, Santos remains grounded by her dedication towards her family.
“My priority is family,” says Santos. “The second is career. So either way, whatever happens, I can sacrifice whatever it is for family.”
And because of this, Melissa Shoes is proud to recognize her as one of their Style Mavens for #MeInMelissa.

Pampers, Lazada, And Hundreds Of Babies In Southeast Asia To Co-Create Record-Breaking Video For Super Brand Day


A 42-minute virtual #babymarathon and exclusive product offers await shoppers on Super Brand Day on August 29!

The Asian Games are here, bringing with them a flurry of excitement to fans all over the continent! But while we expect the best athletes to show up, we keep overlooking the most skilled players - our babies.

It’s no secret that babies are unstoppable at play. In fact, they can run the equivalent of a marathon in a week! The only thing hampering their fun: wet, lawlaw diapers.



To showcase our babies’ prowess, Southeast Asia’s biggest e-commerce portal Lazada and the world’s top selling diaper brand Pampers, are joining hands to produce the first-ever virtual #babymarathon.

This one-of-a-kind feat is part of the Pampers x Lazada Super Brand Day, which will take place on August 29. For one day only, Super Brand Day allows consumers to discover the best of what a brand offers, which includes exclusive gifts, limited offers and even offline experiences.

Be Part of the Record-Breaking #babymarathon

The 42-minute #babymarathon video montage, which will be aired on August 29, will feature hundreds of babies and toddlers in the Philippines, Thailand, Indonesia, Vietnam and Singapore, all “running” in a relay race. In the final video, parents may even find their children racing alongside Seve, son of Filipino celebrity and Pampers ambassador Toni Gonzaga.

Ready, get set, go!

All diapering babies aged 5 months and above are welcome to join Lazada and Pampers in creating this one-of-a-kind record! The virtual #babymarathon featuring the little athletes who joined across Southeast Asia will be aired on Lazada on Super Brand Day on 29 August.

You can join the fun in two ways –
-       Take a video of your baby walking, playing or running about in their Pampers diaper and post it using this link, with the hastags #babymarathon and #PampersxLazadaPH
-       You can also join our professional crew at Gymboree Greenbelt 5 on August 27, 2018, to film your little one in action during the #babymarathon celebration. Register in advance at this link.

Not all videos can be featured in the 42-minute video montage. But the most liked videos will win a cash prize of PHP30,000 or 6-month supply of Pampers diapers.

Join amarathon of Pampers Deals on Lazada
To help babies enjoy their weekly marathons free from wetness and the discomfort of lawlawdiapers, Pampers has put together a series of exclusive offers on 29th August 2018:

Starting from 12am midnight, there are promotion offers up to 35% off on Pampers Baby Dry Newborn Diapers and PHP100 discount vouchers for minimum PHP3000 purchases, which are limited to a 1000 units only.

Lazada’s Group Chief Business Officer Robin Mah said: “We are proud to be partnering with Pampers, one of the world’s leading diapers brands for Super Brand Day to showcase the unstoppable energy of babies while offering moms exclusive offers and delight. It is also a chance to spotlight their babies through fun experiences.”

AkhilMeshram, Pampers Philippines Brand Manager said: “Pampers recognizes that one of mom and baby’s biggest frustration are sagging diapers, and how this can affect babies’ ability to move and learn from their surroundings. The #babymarathon is part of our My Baby Can Do That Campaign, where we hope toshow how babies can do nakaka-WOW and amazing things when they have the freedom to move, especially in a less lawlaw diaper. Lazada, given its massive footprint across Southeast Asia is the ideal platform to amplify our efforts.”


For more information on Super Brand Day, visit Lazada.com.ph and its social media pages.


For more information on Pampers, visit Pampers.ph and its social media pages.

Meralco Employees Bring ‘Power Packs’ To Public Schools

Employees of the Manila Electric Company (Meralco) come together to bring joy to thousands of public school students in the Meralco franchise area.

Meralco President and CEO Oscar S. Reyes hands over a One Meralco Foundation “Power Pack” kit to a kindergarten student of Cubao Elementary School in Quezon City.
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Since July, volunteers from various offices of the Philippines’ largest electric company have been visiting public schools in Metro Manila, Bulacan, Cavite, Laguna, Quezon, Rizal and Batangas to distribute “Power Pack” kits donated by more than 2,000 employees through a campaign launched by the company’s corporate social responsibility arm, One Meralco Foundation. This is part of the foundation’s annual Makabayan Volunteerism Program (MVP) and in celebration of the birthday of Meralco Chairman Manuel V. Pangilinan.

Each kit consists of a lunch box, a spoon-and-fork set, a tumbler and a nutrition guide -- all contained in a specially designed thermal bag.

OMF launched the campaign in May to help address the need of students, especially in underserved communities, for a safe and sanitary way of storing their take-out lunch. Many school children in poor villages simply pack their food in plastic bags, increasing the risk of spoilage and contamination.

The Foundation hopes to benefit at least 5,500 students in 50 public schools.