Jollibee’s latest heartwarming video will make you want to hug your kid

The way parents raise their kids during their formative years is critical in shaping their character and values, which is why love, care, happiness, affection, respect and generosity should always come to play. Jollibee brought this truth to life late last year by releasing a powerful ad emphasizing the importance of family bonding especially during the child’s first seven years.

The campaign was supported by no less than world-renowned parenting and character formation expert Dr. Michele Borba. The author of “UnSelfie: Why Empathetic Kids Succeed in Our All-About-Me World” affirms that parents should “develop a close, mutually respectful relationship” with their children for the latter to grow into wonderful human beings.

As a continuation to this advocacy, Jollibee shows proof of the premise from the kids themselves. In a social experiment video, kids were asked regarding what truly makes them happy. Their messages were so simple but truly eye-opening!

Watch the heartwarming clip here:

“We produced this video to show everyone what kids truly value, and to remind parents how quality time can positively impact their childhood more than any toy or material gift ever could,” Jollibee Marketing Director, Cathleen D. Capati said. “Being present in their formative years is very important—everyday special moments can be as simple as cheering up your son when he’s down or curling up with your daughter to watch her favorite TV show. As parents, this video is just a reminder that making our kids feel our unconditional love need not be expensive nor complicated. The simple everyday moments we spend with our kids is enough for them to feel loved, with the hope that they grow up paying that love forward”.

One way to make any bonding experience more memorable is to pair it with Jolly Spaghetti. Jolly Spaghetti, a favorite among kids and kids-at-heart, has enabled numerous parent-child bonding occasions because of its meaty, cheesy goodness bursting with uniquely sweet-sarap sauce which Filipinoscan’t resist. Treasure those simple moments with family over Jolly Spaghetti Solo, priced at only P50.00* or get the Jolly Spaghetti Family Pan good for 4-5 pax for only P199. These areavailable for dine-in, take-out, delivery and drive-thru transactions. For more information on your classic Jolly favorites, like Jollibee Philippines’ Facebook page and follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations.

Samsung Unveils All-New Cordless Vacuum POWERstick PRO

Samsung Electronics Co., Ltd. today announced the release of the all-new cordless vacuum cleaner, the POWERstick PRO™ at the 2018 Samsung Southeast Asia & Oceania Forum. The POWERstick PRO™boasts the industry-leading suction power, resolving challenges consumers experience as they vacuum their homes.

Strong Suction Power Paired with Brand New Brush and Battery

Powered by Samsung’s Digital Inverter Motor which spins faster than a tornado, the POWERstick PRO™ is built for high performance. With 150W of power, it has the industry-leading suction power, providing thorough cleaning efficiency on all floor types. The POWERstick PROTM comes with the Turbo Action Brush, which boasts exceptional versatility in efficiently cleaning dust up from various floor types. The rotating brush bar adds more suction power, enabling it to powerfully pick up pet hairs and dust on the carpet. 

POWERstick PRO™ also holds a powerful charge, running on a battery pack that offers up to 40 minutes of battery life.The pack is designed to retain 80% of its original capacity for up to 500 full charge and discharge cycles,with no decrease in the battery power for five years3.It can also be quickly swapped for a replacement when needed.  

Ergonomic Design for User Convenience

The POWERstick PRO™ takes the cleaning experience to the next level by maximising aesthetic appeal and convenience. The patented ergonomic Flex Handle folds up to 50° with a click of a button, letting users reach under low furniture with ease. The ergonomics of the handle have also been cleverly aligned, so it is light and minimises strain on wrists, muscles and back.

The POWERstick PRO™ further amplifies convenience with hassle-free maintenance and strong hygienic features. The EZClean Dustbin empties with one quick pull of the lever so contents can be disposed with minimal effort, and the entire dustbin structure can be detached and washed with water. The EZClean Brush also detaches easily. As it is pulled out from the base, it uses friction to dislodge dust and even hair tangles without getting hands dirty. The POWERstick PRO™ also boasts Hygienic HEPA Filtration to ensure that up to 99.9% of the dust collected stays in the canister, ensuring cleaner air. The advanced filtration system of POWERstick PRO™ received the highest level of certification from SLG, an independent testing institute, as well as from the British Allergy Foundation, for its ability to trap fine dust and other harmful particles such as household mites, pollen, and mold spores.

Additional Tools for the Ultimate Cleaning Solution

Lastly, the POWERstick PRO™ completes the ultimate cleaning solution with five additional tools. The motor driven Soft Action Brush effectively swipes even the finest dust on the hard floor and the Mini Motorised Tool allows users to clean the dust and allergens on bed sheets, mattresses and fabric furniture effectively and hygienically. The Extension Crevice Tool removes dirt from deep crevices in sofas and high areas like ceiling corners with ease. The Combination Tool enable users to pick up dirt on a wide range of surfaces, from table tops to window frames, and the Flexible Tool bends at an angle to pick up dust in hard-to-reach places like the top of the refrigerator.

Milo Launches Get Your Child Into Sports Campaign

MILO officially launches its Get Your Child Into Sports campaign, together with its 2018 Summer Sports Clinics. In line with its commitment to grassroots sports development, MILO hones in on the importance of sports in a child’s life through this campaign. Sports teaches children valuable life lessons which they can apply not only in the court, the gym, or the football field, but also in the classroom, at home, and in life.

Nowadays, children have to face different challenges such as digital distractions that hinder them from developing a healthy lifestyle which can lead to several health issues such as poor eyesight, deterioration of posture, and child obesity. MILO’s sports programs aim to help children overcome these by providing them with a safe place to play and an avenue to master different skills while having a fun and healthy experience.

GET YOUR CHILD INTO SPORTS.MILO believes that sports is a great teacher of lifelong values in the launch of their latest campaign this summer. (from left-right: Mr. EJ Dee, Consumer Marketing Manager, MILO Philippines; Mr. Robbie De Vera, Consumer Marketing Manager, MILO Philippines; Mr. Luigi Pumaren, Sports Executive, MILO Philippines; Mr. Joey Uy, Senior Vice President, Nestle Philippines; Usec. Tonisito Umali, Department of Education; Ms. Alyssa Valdez, MILO Brand Ambassador; Mr. Willy De Ocampo, Vice President, NestlePhilippinesl; Mr. Oliver Calleja, Assistant General Manager, Alphaland; Mr. Lester Castillo, Sports Executive, MILO Philippines)

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START THE SUMMER RIGHT. Get your child into sports today and enroll them in a MILO Sports Clinic near you!

“We at MILO believe that it is important for children to be immersed in sports throughout their developing years. Aside from building their health, sports also teaches a lot of life lessons to children. This is the perfect time to instill the different values that will help build their character, which will help them in school and in life,” said Willy De Ocampo, Vice President, Nestle Philippines.

The Get Your Child Into Sports campaign features in MILO’s different sports programs. MILO’s first sports offerings for 2018 is the MILO Summer Sports Clinics, the longest running and most participated sports program in the country. Now on its 35th year, the sports clinics available nationwide teaches children a wealth of character-developing values and physical benefits which make them better in sports, and at the same time, prepare them for the challenges of life.

“Good character and a healthy and active lifestyle is essential for children who want to become champions on and off the court, and this can be achieved through sports. We highly encourage parents to get their child in to sports, and enroll their kids in the different MILO Summer Sports Clinics,” said Luigi Pumaren, MILO Sports Marketing Executive.

The MILO Summer Sports Clinics program will offer training in 18 different sports: Badminton, Basketball, Bowling, Chess, CrossFit for Kids, Fencing, Football, Futsal, Golf, Gymnastics, Ice Skating, Karatedo, Lawn Tennis, Parkour, Swimming, Table Tennis, Touch Rugby, and Volleyball.

Each sports clinic will be handled by expert coaches and instructors; those who have been immersed in the different sports for years and have competed and won locally and internationally. These mentors use modern and scientific approaches that will help children gain appreciation for the different sports, live a healthy and active lifestyle, and embody the values of discipline, confidence, teamwork, perseverance, and hard work, which will help them become well-rounded individuals.

MILO’s Summer Sports Clinics and sponsored programs have produced many athletes who have made their mark in both the local and international sporting scenes. Graduates from the program have represented the country in various local and international competitions, and have proven that they achieved success not only in sports but also in life.

The roster of alumni includes BEST Center graduates and UAAP phenom Thirdy Ravena and PBA stars Kiefer Ravena and Chris Tiu, Taekwondo clinic graduate and Southeast Asian Games medalist Japoy Lizardo, and Gymnastics clinic graduate and Southeast Asian Games gold medalist Kaitlin De Guzman.

Get your child into sports today and enroll them in the MILO Summer Sports Clinics now!

For more information on the MILO Summer Sports Clinics and MILO Philippines, log on to the official website ( or the MILO Philippines Facebook page ( Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).