A Nation Of Champs, A World Of Opportunities: MILO Philippines Launches Road To Barcelona Year 2

MILO Philippines opened year two of Road to Barcelona, the brand’s values-driven program in partnership with globally-renowned football club, FC Barcelona (FCB) during the recent press launch held in the MILO Stadium of Kidzania Manila. Coming from a successful run last year, MILO and FCB will hold this year’s local invitational camp in football hotbed,Cebu City on September 8-9 at the Cebu City Sports Center. Over 160 girls and boys ages 10 to 12 from around the country will participate in the world-class football camp for a chance to join the life-changing champion experience in Spain, the home of FC Barcelona.

MILO and FC Barcelona believe in the sharedHEART values(humility, effort, ambition, respect, and teamwork), equipped with a healthy and active lifestyle that are essential in every child’s overall development. The global partnership aims to bring world-class opportunities to nourish ambitions and build a nation of champions through sports. Participants of the program are chosen via a nomination from their coaches who will vouch for both their character and talent.
Kevin Hadap

Asisting MILO in the facilitation of the invitational camp are the Cebu Football Association (CFA), a regional body under the Philippine Football Federation (PFF) and two coaches from the FCB Youth Academy, FC Barcelona’s flagship youth development program. The two-day training camp which features theoretical and practical sessions on how to play the Barca way is free of charge—a privilege for the qualified young players. It will give them the kind of training that only FCB can offer to aid in their continued development,progress Philippine football, and further inspire Filipinos to be champions on and off the field.

One with MILO and FCB’s vision is the local organizer of this year’s invitational, the Cebu Football Association (CFA). CFA Vice President Rico Navarro exclaims, “We warmly welcome this momentous collaboration with two iconic sports brands, MILO and FC Barcelona. Our region has some of the most passionate and talented young players in the country, and we hope that this Road to Barcelona camp can foster the right values and grow their appreciation for the sport and everything they learn from it.”

“Every kid dreams of becoming a champ. That’s why the MILO-FCB Road to Barcelona Philippines Camp is back to provide kids the once-in-a-lifetime opportunity to train with youth coaches from FC Barcelona. We’ve taken this year’s invitational camp to the Visayas to share the program witheven more children in the region, because we believe that theseexperiences can encourage them to pursue their passion for the sport and nourish their ambitions,” said Willy de Ocampo, Vice President, Nestle Philippines, Inc.

The expert panel composed of PFF representatives and FCB coaches will be in charge in shortlisting the most deserving athletes who will fly to Spain, where one slot in the delegation will be all-expense paid by MILO Philippines.

Similar to the maiden program, the 2018 delegation will take part in a nine-day training camp and ultimate experience in FCB’s hallowed grounds in Camp Nou, Barcelona. The Philippine team will be among their peers from other MILO markets which incude Australia, Colombia, Dominican Republic, Indonesia, Jamaica, New Zealand, Panama, Singapore, Tahiti, Thailand, and Vietnam. Their stay will be filled with specialactivitiesthat will hone their skills, encourage them to make new friends, explore scenic heritage locations, most importantly, learn how to play with HEART—the Barca way.

MILO Philippines Consumer Marketing Manager Robbie de Vera shares his excitement for year two of the four-year partnership, “MILO is very excited and honored to continue its advocacy to get more kids into sports and help advancePhilippine football with FC Barcelona. Our goal for this year is to further enrich the ‘Road to Barcelona’ experience by reaching more Filipino kids and reinforcing the values that encourage more kids to dream big and become champions in life.”

Maximize Your Lip And Cheek Tint For A Healthy And Natural Look

If there’s one makeup product that can easily give you that instant glow, it’s the popular lip and cheek tint. Even better, Ever Bilena has made the product much easier to apply with the new EB Lip and Cheek Roller (P125).

The country’s leading makeup brand offers tips on how to maximize the EB Lip and Cheek Roller like a professional:

Bring and use it everywhere. EB Lip and Cheek Roller is convenient to use anytime, anywhere as it comes in roller form to avoid messy application. It can also be your ‘make-up-on-the-go’ because it can fit in your small bags and pouches.

Use it for your lips. Achieve healthy-looking lips by prepping with a lip exfoliation product to remove dry skin. You can also swipe gloss over lips or blend with moisturizer to ensure that your lips are soft and smooth the whole day. Make sure your lips are clean and dry before applying the tint. For a more fun and playful look, try the gradient lip. Dab the EB Lip and Cheek Roller at the center of your lips then smack them together to blend the color towards the edges. Top with your concealer or foundation and add more tint to the center if the color is too light. With clean fingers or a brush, blend the edges to soften the look.  

Blush for your cheeks. EB Lip and Cheek Roller is a water-based product than can easily dry upon application. To avoid patchy or uneven application, roll the product first on the back of your clean hand. Using your index, middle and ring fingers together (Note: Wash your hands before doing this  and wipe roller clean after every use), dab tint from your hand to your cheeks then blend upwards from apples of cheeks towards hairline for a more natural flushed look. You can also pat some over the bridge of the nose for the “drunk blush” look.

Tint for your eyes. EB Lip and Cheek Roller works as an eyeshadow too! For a monochromatic look, dab your clean ring finger on your preferred tint shade and then lightly pat and blend it on your eyelids. Be sure to work fast as it dries easily. For more depth, play around with the different shades. Use the lightest pink shade all over the eyelids as a transitional color and then apply the darker pink shade from the outer corner of the lids, blending inwards for a more seamless makeup look.

Care for your tint. EB Lip and Cheek Roller is FDA-approved. It is also Paraben-free, fragrance- and flavor-free. To maintain its quality, store your roller tints in a cool, clean and dry place. Also, it is best to avoid sharing roller tints for hygienic reasons.

The EB Lip and Cheek Roller is available in Uptown Red, Night Berry and Red to Go. New shades have also been developed for other skin tones – Mandarin Muse, Toast of New York, Whipped Blush, Coral Crush and Red Bomb.

The EB Lip and Cheek Roller is available at any Ever Bilena counter in leading supermarkets, drugstores, convenience stores and department stores nationwide. To learn more about Ever Bilena and its products, visit www.everbilena.com.ph and Facebook page www.facebook.com/everbilenacosmetics and Instagram https://www.instagram.com/everbilenaofficial/

SAMSUNG Rolls Out Special Offers On Lazada’s Lazmall And ‘9.9’ Campaign

For all of the advantages of online shopping, many people still hesitate to try it for fear of fraudulent transactions and unclear delivery and return policies—but not if they know where to look, that is.

LazMall is an online mall featuring top multinational and local brands and online retailers on Lazada. This curated mall aims to improve the online shopping experience by guaranteeing 100% authentic products, next day deliveries, and 15-day easy returns.  

Samsung joins the roster of merchants at this virtual marketplace, offering quality electronic devices at irresistible prices. As a long-time Lazada partner, the tech giant also joins its ‘9.9’ Campaign, a limited-time offer marking LazMall’s official launch on September 9. Customers can enjoy special bundles and discounts of up to 30 percent when they purchase select Samsung products on this day.

Families can own the home theater they’ve always wanted with brand new Samsung TV and Soundbar models, and immerse themselves in a gaming experience like no other with the Samsung 49-inch Curved Gaming Monitor, all on special prices.

Home cooks can look forward to elevated culinary adventures with the 35-Liter Samsung Smart Oven. Get 20 percent off on this 6-in-1 kitchen solution that lets users bake their own pastries, steam healthy dishes, and even grill their own steaks. 

Gadget enthusiasts can get first dibs on the new Samsung Galaxy watch, available in 46mm and 42mm variants, priced at P16,990 and P15,990 respectively. They also get a free Samsung leather strap when they purchase these Galaxy Watches from September 9 to 13.

“At Samsung, we understand that people today lead busier lives, so we want to provide them with a quick and efficient way to access the products and services that they need,” says Kevin Lee, Samsung Philippines’ President and CEO. “This is why we’ve partnered with LazMall. Here, customers can go straight to the specific gadgets or appliances that they want, and easily purchase it on the Samsung Official Store. Not only does this reduce transaction time, it also ensures they get high quality, original Samsung products.”    

Don’t miss these special offers; download Lazada today! For more information, visit https://www.lazada.com.ph/shop/samsung-official-store.

Kwentong Jollibee “Biyahe” Pays Tribute To Grandparents’ Hard Work, Sacrifices

This Grandparents’ Day, Jollibee pays homage to the endless sacrifices and selfless love demonstrated by hardworking lolos and lolas(grandparents) in “Biyahe,” the latest video installment in the award-winning Kwentong Jollibee series done in partnership with creative agency McCann World Group Philippines.

Directed by Pepe Diokno, “Biyahe” tells the story of how a grandfather readily took on the responsibility of earning a living for his son and grandson, despite being burdened by the difficulties of driving a jeepney at an old age.

“Nowadays, we see lolos and lolas still earning a living and helping provide for the needs of the household instead of just taking care of their apos or enjoying their sunset years. In the face of everyday challenges, their unique love for their families gives them renewed strength and determination to work harder. This is what we want the younger generation to appreciate in their grandparents and even the hardworking senior citizens we interact with in our daily lives,” said Francis Flores, Jollibee Brand Chief Marketing Officer.

Despite their old age and frail health, more than 3 million elderly people aged 65 years old and above have chosen to forego a well-deserved retirement, joining millions of Filipinos in the informal labor sector who take on menial jobs just to make ends meet for their struggling families – based on a January 2018 labor force survey by the Philippine Statistics Authority.

Catch the “Biyahe” Kwentong Jollibee episode on Jollibee’s official Facebook page at

PRSP Underscores Fight Against “Age Of Fake News” In This Year’s PR Month

The Public Relations Society of the Philippines (PRSP), the country’s premier organization for communication and PR professionals,reaffirms its position on the proliferation of fake news and how best to combat misleading propaganda as it celebrates the National PR Month this September. Themed “One for Truth,”this year’s activities underline the organization’s call to unity in support of truth amid the age of disinformation. 

Now on its 61st year, PRSP continues to uphold its precept of “conducting all activities in full accordance with the accepted standards of trust, objectivity, accuracy and good taste.”The organization recognizes the need for concrete steps against false information all the more so today with the advent of new technologies and platforms that provide quick access to information anywhere, anytime.

“The new media has empowered democracies all over the world through its amplification of free speech. Unfortunately, some are abusing this communication innovation for interests that benefit them solely. The rise of propaganda machinations online such as trolls and lie peddlers is tearing societal fabric as we know it. This makes it even more crucial for communicators such as PR professionals to continue championing authenticity and accuracy. We must try to make truth everybody’s business,”shared PRSP President Ritzi Villarico-Ronquillo, APR.

One for Truth: Leading in upholding the truth

PRSP’s lineup of activities for the 2018 National PR Month asserts the organization’s position on the fake news epidemic in the country. The different events hope to gather together and unify communication practitioners and aspirants in the pursuit of truth, particularly in the practice of communication.

Kick-starting the September celebration is the General Membership Meeting on September 6.Themed “Humanizing Communication: The Role of PR in Building Real Connections in Today’s Virtual World,” the event will gather PR professionals to reiterate the organization’s position on digital revolution and its impact on public relations and relationship building.Marc Ha, managing director APAC Client Strategy of Text100,a global marketing communications firm, is coming to the Philippines to share his insights on the evolution of public relations in the age of communication digitalization.

The PR Congress,set for September 27 to28, will gather seasoned public relations and communication practitioners such as Global Alliance of Public Relations and Communication Management Chairperson José Manuel Velasco, Institute of Corporate Directors CEO Dr. Alfredo Pascual and Supreme Court Senior Associate Justice Antonio Carpioto discuss the latest trends and issues concerning the PR industry. The 25th Congress, themed “Truth or Trolls: PR in the Age of Disinformation,”will also tackle ethics and governance in PR, identifying fake news, battling bashers, metrics for PR and other trends impacting the PR landscape.

“The National PR Congress is not only an avenue for sharing innovative and effective communication practices but also a space for spurring conversation about matters that concern the industry and the nation as a whole. The Congress will reevaluate the role of PR in building trust and communicating the truth in today’s society,” shared National PR Congress Chair Cherie Mijares, APR.

The exhibit, which will run concurrent with the Congress, will showcase the rich history of PRSP, highlighting the organization’s milestones and contributions across its more than six decades of history.

Capping off the month-long celebration on September 29 is Professional Development 2018, which hopes to bring together local communication practitioners to discuss global trends with foreign industry professionals from the Global Alliance of Public Relations and Communication Management. The event will be spearheaded by PRSP Director Bernard Bagaman.

National PR Month 2018 Chairperson Ana Pista shares how this year’s events put PR professionals at the forefront of today’s battle for truth. “PR practitioners are storytellers of different brands and organizations. We at PRSP make sure that we inculcate in our members and other PR aspirants the need to have truth as the backbone of whatever message we send across,” said Pista.

Established in 1957, PRSP continues to be the guiding body of Filipino communicators and PR practitioners. More than just highlighting its role in promoting truth, PRSP hopes that this year’s celebration of the National PR Month will also make content scrutiny the public’s responsibility and media literacy a government priority.