Maximize Your Child's Learning Abilities Through Reading, Rest and Healthy Diet

Early childhood is considered to be the most important developmental stage, when the foundation for core skills and mental abilities are built. During this stage, development is very rapid, and often requires proper attention and care to help achieve optimal mental, emotional and physical potential. Here are a few things that parents can do to help maximize their children’s ability to absorb new knowledge and skills. 

Initiate an early habit and passion for reading
Exposing children to reading at a young age significantly improves their language skills and ability to learn later on. Parents should read aloud to their children on a regular basis, and they can make story time fun by using different voices and sounds, asking questions about the story, and pointing to images. Doing so exposes children to more words to expand their vocabulary.

Proper rest improves concentration
A study published in the journal Child Development show children who have had enough rest perform better in cognitive tests[1]. A preschooler or kindergartner who has outgrown napping needs a solid 10 to 13 hours of sleep each night is sufficient, an amount that will gradually decrease as he gets older. With sufficient sleep, children have more energy to concentrate better when studying. Researches from the National Institute of Health[2],[3] have also revealed that children are able to retain information more effectively if they sleep right after studying. Parents can help their children get enough sleep by establishing routines and ensuring there are no distractions when it is time for bed. 

A healthy diet helps support a healthy brain
A proper diet for children has a fundamental influence on their physical and mental development. The effects of eating certain food are often overlooked, but they should always be taken into account. For example, feeding children junk food before studying would cause them to be sluggish while chocolates may cause hyperactivity, severely decreasing a child’s concentration. Studies also indicate that children who regularly eat fruits and vegetables develop better cognitive skills and observational learning.

But since children can be picky eaters, even parents who are determined to feeding their young ones with the right food might have a hard time doing so. For example, DHA or docosahexaenoic acid is an essential nutrient for development of brain and eye function. But this fatty acid can is usually found in fish, and children might not like the taste or smell of it.

With Scott’s DHA Gummies providing 15% of the recommended intake of DHA+EPA per daily serving of three gummies, parents need not worry where to get the needed source of DHA for their children. These chewable DHA supplements come in fun, fruity flavors that children will be sure to enjoy. Scott’s DHA Gummies is a convenient way for parents to supply the required intake of DHA, and a delicious way for children to help achieve healthy brain development.

[2] Memory for Semantically Related and Unrelated Declarative Information: The Benefit of Sleep, the Cost of Wake
[3] Immediate as well as delayed post learning sleep but not wakefulness enhances declarative memory consolidation in children

Doing Laundry the Samsung AddWash Way: 4 Laundry Myths Debunked

The Samsung AddWash Front Load Washing Machine is the perfect laundry care partner for today’s busy Filipino homemaker. Designed with innovative technologies that address the most common challenges that arise during clothes-washing, this smart washing machine enables its users to conveniently take care of their family for a more balanced life. 

There are a lot of myths about doing laundry that inadvertently passes on from one homemaker to another, and they make this chore seem difficult when, in fact, it really doesn’t have to be. Here are 5 common ones to avoid, and reasons why the Samsung AddWash Front Load Washing Machine can be your partner in convenience:

  1. More detergent, cleaner clothes.
Excess soap actually does more harm than good -- instead of breaking down dirt, it can get trapped in the fabric, thereby impeding the cleaning process. It may also stiffen the clothing items and affect their longevity. Follow recommended amounts of cleaning agent for different wash loads.
The Samsung AddWash Front Load Washing Machine’s EcoBubble technology maximizes detergent power by converting the product into powerful cleansing bubbles that penetrate clothes 40 times better.

  1.  Always wash with hot water. It removes all stains!
    While washing with hot water helps in removing stains, it is not the end-all solution – you still need detergent to thoroughly clean your laundry. Moreover, it has been proven to be harmful to certain fabrics. The Samsung AddWash works well with either hot or cold water. You don’t need to use up time and electricity to heat up water before washing, so you save up on energy costs. Apart from that, you avoid the risk of potentially damaging your clothes.

  1. Hand-washing is still the way to go.
While hand-washing enables you to give a specific item of clothing the appropriate care it needs, it is inefficient and physically demanding. If you do not want delicate fabrics to go through a full cycle, you can always add them later through the Samsung AddWash Door. You can also opt to use the machine’s Quick Wash function, which cleans your clothes in just 15 minutes. Furthermore, the Samsung AddWash’s EcoBubble and Bubble Soak Technology already ensure stain removal and cleansing power without vigorous scrubbing.

  1. Longer wash cycles are always better.
Always pay attention to the appropriate wash cycles for different kinds of fabrics. Some clothes benefit from a longer washing time, while some are perfectly fine with a speedier cycle. For urgent laundry loads and durable clothes, the Samsung AddWash Super Speed setting uses a Speed Spray mechanism that finishes a spin cycle for a 10.5kg load and up in 59 minutes without compromising quality. It may be wise to save the delicate fabrics for the regular speed cycle. 

The Samsung AddWash Front Load Washing Machine lineup is available in all authorized Samsung dealers nationwide. For more details, visit the Samsung Facebook page or log on to

New Laundry Experts! Ariel Men Push for Gender Equality with #JuanWash

In Filipino households, doing the laundry is traditionally seen as a woman’s sole responsibility. Thanks to the shift in people’s mindsets, aided by Ariel’s progressive #JuanWash campaign, that backwards thinking will soon be a thing of the past.

Ariel #JuanWash

JC Intal - Bianca Gonzalez

John Prats - Isabel Oli Prats

Marco Alcaraz

Recognizing that chores can be done by anyone, Ariel rolled out the #JuanWash campaign which is targeted towards men. Its goal is straightforward and goes right into the heart of the matter – to get men to do their share of laundry duties, one wash at a time. For Ariel men, this goes beyond simply doing the laundry, as it also shows their support to their wives, and moulds their children into understanding the equal role of men and women in doing the household chores.

As the first detergent to invite men to do their part of the housework, Ariel assembled several celebrity #JuanWash ambassadors. Among them is professional basketball player JC Intal, supported by his wife Bianca Gonzalez-Intal, as well as actor John Prats, supported by his wife Isabel Oli-Prats.

 “The new Ariel Man is more confident and more responsible when it comes to raising his family”, explains JC Intal. More and more Juan Washers all over the country are rising up to do their share of the laundry duties, and it’s a call to arms that expresses what it means to be the modern man of the house. “Ang Ariel Man ay makabago at progresibo. Ang totoong macho ay tumutulong sa mga gawaing bahay to serve as good male role models for the kids,” adds John Prats.

Local personalities Kean Cipriano, James Deakin, Ali Khatibi, Marco Alcaraz, Sam Ajdani, and Anton Del Rosario are also active #JuanWash supporters. These Juan Washers use Ariel Power Gel which makes superior cleaning effortless so they can easily help out at home.

Launched online last September 1, 2017, the #JuanWash campaign not only celebrated those men who have done their part of laundry duties, but also dedicated Fridays as #JuanWash days. Considering that most Filipino households do their laundry twice a week, getting men to do the laundry once a week means doing their equal share of the load. By getting men to do the laundry at least once a week, Ariel hopes to transform them into laundry experts with the help from Ariel Power Gel that’s especially formulated for better stain removal with just one wash.

In partnership with Eat Bulaga, Ariel also scoured through many different barangays in Metro Manila to find Juan Washers every Friday. This put the spotlight on individual Juan Washers, and showcased how valuable their role is in further pushing gender equality in the family and in the community. In so doing, Ariel Men all over the Philippines were able to collect 10,000 laundry hours in just one month, which represents the number of hours freed up for the women in their lives.

To celebrate this feat, Ariel handed over the 10,000 laundry hours to the Philippine Commission on Women (PCW), represented by their Chief of Corporate Affairs and Information Resource Management Division, Ms. Honey Castro, as a symbolic gift to women, while emphasizing Ariel’s support for gender equality in the household. This aims to inspire and encourage more men to do their share of the load.

“The Philippine Commission on Women (PCW), the lead agency that champions gender equality and women's empowerment, welcomes this initiative of Ariel Philippines in breaking the gender stereotype that housework is only women's work,” shares PCW Executive Director Emmeline L. Verzosa. She adds, “We are glad that the private sector and advertising agencies have now joined the campaign in promoting the value of shared household and parenting responsibilities among female and male family members. Through such male role models, companies are able to educate the public about more positive masculinities. Gender equality should begin at home.”

Ariel’s #JuanWash campaign comes at a crucial time for Filipino families, whose lifestyles continue to evolve, especially with the rise in dual-income homes and an increasingly progressive cultural landscape that puts equal value in the time of women and men. According to the Philippine Statistics Authority (PSA), formerly known as the National Statistical Coordination Board (NSCB), Filipino men are getting more involved in household work, with men allotting an average of 5 hours working on chores in the year 2000 compared to the average of 1.87 hours in 1979. The trend is expected to continue to increase as traditional gender roles shift.

"More than providing superior clean and better stain removal with our innovative liquid detergent, Ariel is a brand that prides itself in being a part of the progressive Filipino home. With Ariel #JuanWash, we want to shed light on the importance of gender equality in and out of home, as we all work together towards a more progressive country and a more equal world”, shares Louie Morante, Regional Brand Communications for P&G ASEAN Fabric and Home Care.

The #JuanWash campaign supports P&G’s #WeSeeEqual global advocacy, and forms part of Ariel Philippines’ #AhonPinay movement which continues to push the boundaries on gender equality and women empowerment. To date, Ariel has an ongoing partnership with the Technical Education and Skills Development Authority (TESDA) to provide women with training in commonly male-dominated fields. These trainings are envisioned to give these women more equal job opportunities in these fields.

A lot is in store for Ariel’s #JuanWash initiative, and we hope you can also take part in spreading the word for this nationwide movement. Go ahead and be a part of the change by contributing to your share of the household chores with #JuanWash – one wash at a time.

In gratitude to the modern Juans, Ariel is also offering a unique promotion for men who would be availing of select services from various Metropole Laundromat branches. Every time men commit to the cause in this way, they’ll earn points for freebies granted by Ariel and Metropole as a gift to the efforts shared in supporting #JuanWash Fridays.

To learn more, visit Ariel’s website, Facebook, and Youtube page.

#ArielPhilippines #JuanWash #AhonPinay #WeSeeEqual

Experience real chocolate, crunchy goodness with Malkist!

Calling all Filipino chocolate lovers! Looking for that rich chocolatey taste to satisfy your taste buds?

Introducing Malkist, the newest cracker sandwich made with real chocolate that will give anyone, especially moms and their children, an exciting and flavorful experience with every single bite of its seven crunchy layers. 

Brought to you by Mayora Philippines, Malkist can be enjoyed by Filipinos easily throughout the day whether in the classroom, office, gym, or just at their own homes. 

“We are excited to introduce Malkist in the country as this will give our consumers a real chocolatey and crunchy experience with every bite,” said Maica Rivera, Mayora Philippines Brand Manager for Confectioneries and Biscuits. “With our products at Mayora, we make sure that we provide our consumers only the best by giving them a flavorful experience that is delicious and budget-friendly.”

Malkist is now available in supermarkets and sari-sari stores nationwide for only PHP 5.00. Students may also catch the nationwide school tour to get that real chocolate and crunchy experience from Malkist’s sensational taste!

For more information about Malkist and other products of Mayora, visit .


About Mayora
Starting with biscuits made from a home kitchen in 1948, Mayora Group was formally established in 1977 and has grown to become a recognized global company in the Fast Moving Consumer Goods industry. Its products can be divided into 8 categories: biscuit, candy, wafer, chocolate, coffee, instant food, beverage, and cereal. Among Mayora’s well-known brands are Kopiko, Danisa, Roma, Energen, Torabika, Beng Beng, and Calcheese among others.