MILO Philippines opened year two of Road to
Barcelona, the brand’s values-driven program in partnership with globally-renowned
football club, FC Barcelona (FCB) during the recent press launch held in the
MILO Stadium of Kidzania Manila. Coming from a successful run last year, MILO
and FCB will hold this year’s local invitational camp in football hotbed,Cebu City
on September 8-9 at the Cebu City Sports Center. Over 160 girls and boys ages 10 to 12 from around the country will
participate in the world-class
football camp for a chance to join the life-changing champion experience in
Spain, the home of FC Barcelona.
MILO and FC Barcelona believe in the sharedHEART
values(humility, effort, ambition, respect, and teamwork), equipped with a
healthy and active lifestyle that are essential in every child’s overall
development. The global partnership aims to bring world-class opportunities to nourish ambitions
and build a nation of champions through sports. Participants of the program are
chosen via a nomination from their coaches who will vouch for both their
character and talent.
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| Kevin Hadap |
Asisting MILO in the facilitation of the
invitational camp are the Cebu Football Association (CFA), a regional body
under the Philippine Football Federation (PFF) and two coaches from the FCB
Youth Academy, FC Barcelona’s flagship youth development program. The two-day training
camp which features theoretical and practical sessions on how to play the Barca
way is free of charge—a privilege for the qualified young players. It will give
them the kind of training that only FCB can offer to aid in their continued
development,progress Philippine football, and further inspire Filipinos to be
champions on and off the field.
One with MILO and FCB’s vision is the local
organizer of this year’s invitational, the Cebu Football Association (CFA). CFA
Vice President Rico Navarro exclaims, “We warmly welcome this momentous
collaboration with two iconic sports brands, MILO and FC Barcelona. Our region
has some of the most passionate and talented young players in the country, and
we hope that this Road to Barcelona camp can foster the right values and grow
their appreciation for the sport and everything they learn from it.”
“Every kid dreams of becoming a champ. That’s why
the MILO-FCB Road to Barcelona Philippines Camp is back to provide kids the
once-in-a-lifetime opportunity to train with youth coaches from FC Barcelona. We’ve
taken this year’s invitational camp to the Visayas to share the program
witheven more children in the region, because we believe that theseexperiences can encourage them to pursue their passion for the
sport and nourish their ambitions,”
said Willy de Ocampo, Vice President, Nestle Philippines, Inc.
The expert panel composed of PFF representatives
and FCB coaches will be in charge in shortlisting the most deserving athletes who
will fly to Spain, where one slot in the delegation will be all-expense paid by
MILO Philippines.
Similar to the maiden program, the 2018 delegation
will take part in a nine-day training camp and ultimate experience in FCB’s
hallowed grounds in Camp Nou, Barcelona. The Philippine team will be among
their peers from other MILO markets which incude Australia, Colombia, Dominican Republic, Indonesia, Jamaica, New
Zealand, Panama, Singapore, Tahiti, Thailand, and Vietnam. Their stay will be filled with specialactivitiesthat
will hone their skills, encourage them to make new friends, explore scenic
heritage locations, most importantly, learn how to play with HEART—the Barca
way.