This
Grandparents’ Day, Jollibee pays homage to the endless sacrifices and selfless
love demonstrated by hardworking lolos
and lolas(grandparents) in “Biyahe,” the latest video installment in
the award-winning Kwentong Jollibee series done in partnership with creative
agency McCann World Group Philippines.
Directed
by Pepe Diokno, “Biyahe”
tells the story of how a grandfather readily took on the responsibility of
earning a living for his son and grandson, despite being burdened by the
difficulties of driving a jeepney at an old age.
“Nowadays,
we see lolos and lolas still earning a living and helping provide for the needs of
the household instead of just taking care of their apos or enjoying their sunset years. In the face of everyday
challenges, their unique love for their families gives them renewed strength
and determination to work harder. This is what we want the younger generation
to appreciate in their grandparents and even the hardworking senior citizens we
interact with in our daily lives,” said Francis Flores, Jollibee Brand Chief Marketing
Officer.
Despite
their old age and frail health, more than 3 million elderly people aged 65
years old and above have chosen to forego a well-deserved retirement, joining
millions of Filipinos in the informal labor sector who take on menial jobs just
to make ends meet for their struggling families – based on a January 2018 labor
force survey by the Philippine Statistics Authority.
Catch
the “Biyahe” Kwentong Jollibee episode on Jollibee’s official Facebook page at
https://www.facebook.com/JollibeePhilippines/videos/1447465768730236/ and YouTube channel https://www.youtube.com/watch?v=q05aEY02l4M or you can watch it below~