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15.12.25

Fisher Mall Reconnects With Its Fishing Roots With the Launch of Fisher’s Best Sardines

 

As 2025 comes to a close, Fisher Mall marks a meaningful milestone—not just with new brands and future expansion plans, but with a return to where its story began. The launch of Fisher’s Best Sardines reflects the Del Rosario family’s long-standing connection to fishing communities and their commitment to supporting Filipino fisherfolk, while responding to the everyday needs of modern families.


 

For many moms, grocery choices today are about more than price. They’re about trust, nutrition, and knowing where food comes from. Fisher’s Best Sardines is sourced directly from Zamboanga fishermen, a region known as the country’s sardine capital. Available in Original (Tomato Sauce) and Chili Added variants, each can is priced at ₱22, making it a practical, budget-friendly staple for Filipino households.

Designed with busy families in mind, the sardines come with Easy Open lids and are a natural source of Omega-3, supporting both convenience and nutrition—two things moms constantly juggle when planning meals. It’s a product that bridges tradition and present-day lifestyle needs, whether for quick ulam, baon, or emergency pantry stock.

“Fisher Mall has always been a reflection of our roots,” shared Raymond del Rosario, President of Fisher Mall Group of Companies. “With Fisher’s Best Sardines, we are celebrating the hardworking fisherfolk whose dedication makes this possible, while innovating to create products that support their livelihoods and meet the evolving needs of our customers.”

Beyond the product launch, 2025 has been a significant year for Fisher Mall. The mall expanded its retail mix with international brands such as HLA, Planet Sports, Skechers, and Converse, offering families more fashion and lifestyle options. Even with this global growth, Fisher Mall continues to stay grounded in community values—balancing international brands with proudly Filipino products and MSMEs that offer everyday value.

For moms and families who prefer neighborhood malls that feel intentional and accessible, this balance matters. Fisher Mall positions itself not just as a shopping destination, but as a community hub—one where local products can stand alongside global names without losing their identity.

Looking ahead, Fisher Mall Quezon City is set to expand in 2026, creating more space for tenants, improving accessibility for shoppers, and opening more opportunities for local suppliers—including Zamboanga fisherfolk—to reach Metro Manila families. Community-focused events and shared spaces will continue to be part of the mall’s plans, reinforcing its commitment to social impact alongside retail growth.

“As we move into 2026, Fisher Mall remains dedicated to uplifting local communities, expanding meaningful retail choices, and creating experiences that reflect our values of tradition, quality, and social responsibility,” Del Rosario added.

To learn more about Fisher Mall’s milestones and initiatives, visit
https://www.facebook.com/OfficialFisherMall

FAQ

What is Fisher’s Best Sardines?
Fisher’s Best Sardines is a new sardine brand launched by Fisher Mall, sourced directly from Zamboanga fishermen and created to support local fishing communities while offering affordable, nutritious food for Filipino families.

How much does Fisher’s Best Sardines cost?
Each can is priced at ₱22, making it an accessible everyday staple for households.

What variants are available?
The sardines come in Original (Tomato Sauce) and Chili Added variants.

Is Fisher’s Best Sardines nutritious?
Yes. It is a natural source of Omega-3 and comes with an Easy Open lid for convenience, especially for busy parents.

What’s next for Fisher Mall?
Fisher Mall Quezon City is scheduled for expansion in 2026, with plans to support more tenants, improve accessibility, and give greater visibility to local suppliers and MSMEs.

 

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