The Palawan Group of Companies has won the Silver Award for Most Innovative B2B Campaign at the NEXT Awards Asia-Pacific 2025, held on 27 November 2025 at Shangri-La The Fort, Manila. The award recognizes Palawan For Business and its partnership with government agencies to make financial aid more accessible to Filipinos in remote and underserved communities.
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Through its collaboration with the Department of Labor and Employment (DOLE), Palawan converted select branches into micro-payout hubs and deployed mobile payout caravans to reach far-flung barangays. Real-time monitoring and SMS alerts ensured secure and efficient disbursement, reducing travel time and logistical burdens for thousands of beneficiaries.
Lisa Lou Castro-Sabado, Chief Business Development Officer, said the award affirms the company’s commitment to innovation, inclusion, and impactful public-private partnerships.
Organized by MARKETECH APAC, the NEXT Awards recognize outstanding marketing campaigns across the region, evaluating creativity, execution, results, and social impact. The win positions Palawan as a leading force in B2B marketing innovation across Asia-Pacific.
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