MAIN MENU

Footer Pages

9.12.25

UFC and Judy Ann Santos-Agoncillo Celebrate Filipino Cooking Through a World-Class Culinary Partnership

Two icons trusted by Filipino families for generations—UFC and Judy Ann Santos-Agoncillo—have come together in a milestone legacy campaign that honors Filipino culinary pride and shows how world-class cooking truly begins at home.


 

For many moms, good food is at the heart of daily life. Whether preparing baon, weekend comfort meals, or special-occasion dishes, we want ingredients that bring out the best in our cooking. UFC, a long-standing favorite in Filipino kitchens, understands this deeply. What started as a humble ketchup brand is now a trusted culinary ally with over 120 products across 15 food categories, from classic condiments and sauces to soups, meal mixes, and canned fruits and vegetables.

This evolution reflects UFC’s mission: to make high-quality, accessible food products that empower home cooks—especially moms—to create dishes that feel special without requiring complicated techniques or expensive ingredients.

A Collaboration Built on Trust, Expertise, and Shared Passion

Judy Ann Santos-Agoncillo, admired both as an actress and a trained chef, brings her genuine love for cooking into her partnership with UFC. Her hands-on approach in the kitchen and her influence as a trusted personality mirror UFC’s values of authenticity and excellence.

“Food is my passion, and I believe in bringing the same level of care and quality to every meal,” Judy Ann shares. “Partnering with UFC allows us to show that Filipino flavors deserve global recognition.”

For moms who grew up watching Judy Ann or who follow her cooking journey today, this partnership feels natural—parang kwento ng pamilyang Pinoy na lumaki kasama ang lutong-bahay and UFC flavors on the table.

A Legacy of Quality That Meets Global Standards

UFC products are crafted to support evolving Filipino tastes while maintaining world-class safety and quality. Many UFC items are manufactured in facilities certified under the Food Safety System Certification (FSSC), a globally recognized benchmark that ensures every bottle, sachet, or can meets strict international standards.

As Camille Santos, Consumer Connection Manager and Brand Manager for UFC, explains, “Our FSSC certification proves that our local flavors meet world-class standards, showing that Filipino products can compete—and excel—on the global stage.”

UFC's Fresh Selections line reinforces this commitment by ensuring fruits and vegetables are picked and canned on the same day for peak flavor and freshness. Many of UFC’s bestselling sauces and meal mixes come from natural ingredients, like real chilis in UFC Sweet Chili Sauce and sun-ripened tomatoes used in their ready-to-cook menudo and caldereta mixes.

A Campaign That Inspires Families to Rediscover Home Cooking

The nationwide legacy campaign invites families to appreciate the joy of cooking again—this time with renewed pride in Filipino flavors. Moms can look forward to:

  • engaging online content

  • a special vlog series led by Judy Ann Santos-Agoncillo

  • expanded product innovations

This partnership hopes to encourage Filipino households to continue creating meals that feel both familiar and world-class.

For more details, visit UFC’s official pages and partner platforms.

How does the UFC and Judy Ann Santos partnership benefit Filipino home cooks?
This collaboration brings together trusted culinary expertise and a beloved kitchen brand to inspire families with accessible, high-quality ingredients ideal for everyday and special meals.

Why is UFC considered a world-class Filipino food brand?
UFC products are manufactured in FSSC-certified facilities, a globally recognized food safety benchmark. This ensures that every product meets international quality standards.

What makes UFC Fresh Selections different from other canned goods?
Fruits and vegetables in UFC Fresh Selections are picked and canned on the same day, ensuring maximum freshness and flavor.

Why is Judy Ann Santos-Agoncillo a strong partner for UFC?
Her credibility as a chef and her authenticity as a mom and public figure align with UFC’s legacy of trust, quality, and Filipino pride.

 

No comments:

Post a Comment