Summer in the Philippines means beach trips, family outings, and long days under the sun — but it also comes with the need for better sun ...
Summer in the Philippines means beach trips, family outings, and long days under the sun — but it also comes with the need for better sun protection, especially for moms and kids enjoying outdoor activities.
During the lively LaBoracay 2026 celebration, Kojie.san SunProtect transformed the shores of Boracay Station 1 with the unveiling of the Philippines’ longest beach towel as part of its “Got You Covered” campaign.
The massive 200-foot beach towel instantly became one of the most talked-about attractions during the event, symbolizing full sun protection while creating a fun and eye-catching beach experience for visitors. The installation turned Boracay’s famous white sand shoreline into a colorful summer destination where beachgoers gathered to relax, take photos, and enjoy the festivities.
Beyond the giant towel display, visitors were also able to explore the Kojie.san SunProtect activity areas featuring product sampling, sunscreen reapplication stations, shaded lounges, interactive photo spots, and beach games. It became a fun reminder that protecting the skin from harmful sun exposure is important even during vacations and outdoor bonding moments.
The event also introduced the brand’s newest sunscreen products designed for different lifestyles and family needs:
• Kojie.san SunProtect Daily Sun Gel — an ultra-light sunscreen gel with SPF 50+ PA++++ and hydration support
• Kojie.san SunProtect Sun Spray — a cooling spray sunscreen with SPF 69+ PA++++ ideal for outdoor reapplication
• Kojie.san SunProtect Kids Sun Milk — a gentle mineral sunscreen clinically tested for children aged 10 months and older
According to the brand, the products are powered by RadiCare technology designed to help protect the skin from harmful light exposure. The sunscreen line is also formulated with UVA and UVB protection, dermatologist-tested ingredients, and reef-safe formulations.
For many moms, summer outings often mean making sure the whole family stays comfortable and protected under the heat. Having easy-to-apply sunscreen products, especially for active kids and outdoor activities, can make beach trips and vacations more enjoyable and less stressful.
With Boracay once again becoming a top family summer destination, the campaign also highlighted how sun care has become an essential part of everyday travel and outdoor routines.
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For updates and product information, visit:
• Kojie.san SunProtect Facebook
• Kojie.san SunProtect Instagram
• BEVI Official Website
FAQ
Why is sunscreen important during beach trips in the Philippines?
Sunscreen helps protect the skin from harmful UV rays that may cause sunburn, skin damage, and premature aging, especially during long outdoor activities.
What is SPF 50+ PA++++?
SPF measures protection against UVB rays while PA++++ indicates high protection against UVA rays, which are linked to skin aging and deeper skin damage.
Are Kojie.san SunProtect products safe for kids?
The Kojie.san SunProtect Kids Sun Milk is clinically tested for children aged 10 months and older and is formulated to be gentle for sensitive skin.
What made Kojie.san SunProtect’s LaBoracay activation unique?
The campaign featured the Philippines’ longest beach towel measuring 200 feet long, along with interactive beach zones, sunscreen stations, lounges, and giveaways.
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