For many of us, getting healthier isn’t simply about looking fit. It can mean having more energy for our families, taking better care of o...
For many of us, getting healthier isn’t simply about looking fit. It can mean having more energy for our families, taking better care of ourselves, becoming stronger after a difficult season, or finally making time for wellness despite a packed schedule.
That broader idea of health and fitness is at the heart of Century Tuna Superbods 2026, which marks the competition’s 20th year with 40 finalists and a renewed focus on the stories and advocacies behind their fitness journeys.
This year’s campaign, dubbed the #SuperbodEra, puts purpose alongside physical fitness, highlighting how different people approach wellness at various stages of life.
Century Tuna Superbods Celebrates 20 Years
For two decades, Century Tuna Superbods has provided a platform for individuals passionate about fitness and healthy living. For its 20th anniversary, the campaign is looking beyond physical transformation to highlight personal growth, mental strength, and health and wellness advocacies.
At the #SuperbodEra launch event, the Top 40 Century Tuna Superbods finalists shared their personal journeys and the challenges that shaped their approach to wellness.
The finalists come from different professions, backgrounds, abilities, and stages of life. Their advocacies are just as varied, covering areas such as accessible nutrition, mental wellness, inclusive physical training, and other approaches to healthier living.
It’s a reminder that there isn't only one way to pursue health—and that everyone's starting point can look different.
Anne Curtis Joins the Top 40 Superbods Finalists
Longtime Century Tuna brand ambassador Anne Curtis joined the Top 40 finalists during the launch.
“Having been with Century Tuna for so many years, I've had a front-row seat to how this brand and this platform have grown,” Curtis said.
She emphasized how the competition has evolved to bring the personal stories of its participants to the forefront, particularly the health advocacies they hope to share with a wider audience.
Rather than focusing solely on what contestants accomplish physically, this year's campaign explores the experiences, motivations, and causes that drive them.
Fitness With a Bigger Purpose
Since the callback stage of the competition, the finalists have participated in activities, workshops, and wellness challenges designed to prepare them for their roles as Superbods.
An important part of that preparation has been developing and sharing their individual health and wellness advocacies.
These range from making nutritious choices more accessible to promoting mental wellness and encouraging inclusive approaches to physical activity.
For parents, this message can feel particularly relevant. Between work, childcare, household responsibilities, school schedules, and everything else competing for our attention, taking care of ourselves can easily move to the bottom of the list.
But wellness doesn't necessarily have to begin with an extreme transformation. Sometimes it starts with small, realistic choices—moving a little more, choosing nutritious food when possible, resting properly, or simply deciding that our own health deserves space in the family schedule too.
A Platform for Different Bodies and Life Stages
Century Pacific Food Inc. Vice President, General Manager, and Group Business Head Carlo Endaya described Superbods as a platform where purpose takes center stage.
“We created this space to show that anyone, at any stage of life, can step into their own Superbod Era,” Endaya said.
That idea may be one of the more relatable messages to take away from this year's competition: pursuing better health doesn't have to belong to a particular age, profession, body type, or stage of life.
Our goals—and the pace at which we pursue them—can be different.
What Will the Century Tuna Superbods 2026 Winners Receive?
As the Top 40 move closer to Finals Night, they will compete to become this year's male and female Grand Winners.
The Male Grand Winner and Female Grand Winner will each receive ₱1,000,000, while the runners-up will each receive ₱250,000.
Ahead of the finals, supporters can follow the contestants' journeys, participate in upcoming digital activities, and vote for their favorite finalists.
More information about the competition is available on the Century Tuna website and the official Century Tuna Facebook page.
For moms—and really, anyone who has been telling themselves they'll start prioritizing their health “when life gets less busy”—the stories behind this year's Superbods offer a simple reminder: there may never be a perfect time to begin.
Your own version of wellness doesn't have to look like anyone else's. What matters is finding a healthy, sustainable way to start.
Frequently Asked Questions
What is Century Tuna Superbods 2026?
Century Tuna Superbods 2026 is the 20th-anniversary edition of Century Tuna's health and fitness competition. This year's #SuperbodEra campaign features 40 finalists and highlights not only physical fitness but also their personal stories, growth, and health and wellness advocacies.
How many finalists are in Century Tuna Superbods 2026?
There are 40 finalists competing in Century Tuna Superbods 2026.
Who is the Century Tuna Superbods brand ambassador?
Actress and host Anne Curtis is Century Tuna's longtime brand ambassador and joined the Top 40 finalists at the #SuperbodEra launch.
What advocacies do the Superbods finalists support?
The finalists champion a variety of health and wellness causes, including accessible nutrition, mental wellness, intense and inclusive physical training, and other initiatives encouraging Filipinos to pursue healthier lifestyles.
What is the prize for the Century Tuna Superbods 2026 winners?
The Male and Female Grand Winners will each receive ₱1 million, while the runners-up will receive ₱250,000 each.
Where can I follow Century Tuna Superbods 2026?
Updates about the competition, finalists, voting, and Finals Night can be found on the Century Tuna website and Century Tuna Facebook page.
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