Disney Junior Launches New Website To Teach Young Kids To Do Good

Disney Junior is one with the parents when it comes to our plight of teaching good values to our children. And so, a new website - ‘PIRATE AND PRINCESS: POWER OF DOING GOOD’ - was launched to educate and eventually empower our little kids aged 2-7 about the power of goodness, to nature, animals and other people around them beyond our homes.

“Through the power of our stories and characters we not only inspire kids to imagine a better world but also help them to realize through simple acts of caring for their surroundings and their community they have the potential to make a positive change in the world they live in. The Power of Doing Good campaign on Disney Junior empowers kids and families with information and opportunities to engage with their friends, families and communities to make a positive impact on the world around them. We are grateful to our partners WWF (World Wide Fund for Nature), SPCA Singapore and Selangor, and Singapore Environment Council for their support,” said Natasha Malhotra, General Manager, Branded Media and Content, The Walt Disney Company Southeast Asia.

“WWF is happy to support Disney Junior’s Power of Doing Good campaign. Children need to learn from a young age to be aware and care for the environment, the animals and society. This will go a long way in growing a generation who takes responsibility in shaping a healthy planet,” said Elaine Tan, CEO, WWF Singapore.

“The Singapore Environment Council is pleased to support Disney Junior’s ‘Pirate and Princess: Power of Doing Good’ campaign to inculcate in our young the values of caring for their environment and working together to make a positive impact on the world around them. This is aligned to our own ENVision values of Care, Ownership and Responsibility which calls for every individual to play their part in ensuring a sustainable future for Singapore,” said Damon Yong, Director (Operations) of Singapore Environment Council.