|Solane marketing manager Carisse Vendiola (left) and Greisha Padilla at the fiestas|
This year, Solane made more efforts to point out how important kitchen safety is by bringing the brand to the streets, nonetheless, to the happiest gatherings in the country, the fiestas.
From the kitchen to the streets, expect the country’s top LPG solutions provider Solane to campaign on the importance of safety during this year’s most colorful festivals.
The Solane float at the festivals
“In a country where there’s always a fiesta somewhere, Solane made it a point to be present at these festivals that present a great opportunity to spread our advocacy of safety in the kitchen. Because truth be told, what happens in the kitchen doesn’t only affect one’s residence but also the neighborhood,” said Isla LPG Corp. chief executive officer Ruben Domingo.
Solane has started spreading awareness by joining parades of recent festivals honoring Sto. Niño—Cebu’s Sinulog Kalibo’s Ati-Atihan and Iloilo City’s Dinagyang Festival. Solane joined the merrymaking through its eye-catching floats, while showcasing its effective service, and safe, high-quality LPG to its customers.
These included the first-of-its-kind safety cap, which completely plugs the gas to prevent leaks before installing the tank with a hose, the seal that carries a serial number to protect Solane customers from illegal LPG refillers and the Solane Authenticity Checker on Facebook, which verifies if the tank came from a licensed Solane dealer.
There’s also the Hatid-Bahay service, where every Solane LPG delivery guarantees a 7-point safety sheck of the LPG system by the company’s well-trained riders. Residents outside Metro Manila can now order Solane LPG conveniently for their fiesta needs by going online at www.solane.com.ph or sending SMS to its nationwide textline 0918-8875555.
During the festivals, Solane also took the opportunity to offer sales promotion activities in Cebu and Aklan and gave out branded merchandise. The success of Solane’s safety campaign in the Visayas is credited to the enriching relationship of Solane provincial executives with its local distributors. These were made possible by Isla LPG Corp. VisMin sales manager Rene Gamba, VisMin packed team; ILC Cebu POE Geraldine Indangan, Cebu VisMin Supply Chain team; and partner distributors Cebu Gazland Enterprises, Jet Sales Corporation, Quickway Gas Center, Marianing & Sons, Fabson Inc.
True to its commitment to innovate and care for its customers, Solane is persistent in advocating safety, may it be an ordinary day at home, a red-letter day or during fiestas.