Food Crew PH : Building A Community Of Digital Food Influencers

Food Crew PH was launched last March 12, 2016 at The Cookery Place in
Bonifacio Global City, Taguig City. The event started with an introduction of what
Food Crew PH is about. Afterwards, Guest Speaker Chef Claude Tayag, talked
about the Philippine Culinary History and Trend. He linked his presentation with
the Pakbet dish he demonstrated using Knorr Cubes.

After the dish has been cooked, the Digital Food Influencers were grouped and were asked to style their own plates provided by Boqueria Lifestyle Market along with slices of Lechon Belly from Manila Belly. The styled dishes were served during lunch together with Manila Belly’s Roast Chicken, Seafood Aligue Fried Rice and Mango
Coconut Panna Cotta.

Guests also went home with gift bags containing the following: Knorr Cubes, Knorr Sinigang Mixes, Knorr Meal Makers and Knorr Liquid Seasoning; Lady’s Choice Mayonnaise and Sandwich Spreads; Selecta Ice Creams; Quaker Good Start; Nestle All Purpose Cream; Eden Cheese; Cadbury’s Chocolate; and Vita Coco.




INTRODUCTION

The Philippines has a growing base of internet users. According to the latest
data gathered 2015, out of the population of 100 million, 44% are active internet
users and 40% of those are active on social media. Filipinos spend 6 hours
online and 4 hours of that are being spent on social media. These statistics alone
can already give us an idea of how digital media is fast becoming a powerful tool
of communication and one of the platforms that are growing its presence in the
digital world is social media. Creating, sharing, and exchanging information on
different social media channels allowed food brands and public relations
agencies to look into finding quality and reputable online food influencers to
work with.
That’s where Food Crew PH comes in.




Founded by B’ley R. Villones and Seanta P. Reyes and just recently launched
last 12 March 2016, Food Crew PH is here to build a community of Digital Food
Influencers. With the mission of gathering likeminded individuals who have the
passion for creativity in helping to promote and market the ever-growing
Philippine food industry, Food Crew PH aims to give more value in creating and
sharing information to the world. Another objective of Food Crew PH is to
provide continuous learning to the Digital Food Influencers by implementing
workshops and trainings to elevate their creative skills.

instagram.com/foodcrewph
foodcrewph@gmail.com











Food Crew PH is the first step in realizing the bigger goal of creating Food
Network PH
, an online food platform that aims to bring Filipino food lovers
together in supporting the Philippine food industry through digital social media.
Food Network PH will be composed of different channels such as Food Buzz
that talks about food news and events; Food Recipes that acts as a repository of
user-generated recipes; Food Places that includes restaurant directory, menu,
and reviews; Food Market that does e-commerce; and Food 7107 that supports
food tourism in the Philippines. With all of these plans in the pipeline, it’s going
to be an exciting ride for everyone!