Managing to stay relevant to his audience, John Lloyd Cruz accepted the role of becoming the new face of Western Union, making him the ...
Managing to stay relevant to his audience, John Lloyd Cruz accepted
the role of becoming the new face of Western Union, making him the ambassador
for all overseas Filipinos around the world who are sending money for better.
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| John Lloyd Cruz reaches out to Overseas Filipino with his first Facebook Live engagement |
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| Contract Signing for John Lloyd Cruz new endorsement - Western Union |
Aside from portraying yet another remarkable character in
his upcoming Star Cinema movie Just the 3
Of Us, John Lloyd Cruz will also introduce a new wave of Western Union®
services as the company takes the lead in reinventing ways to transfer money in
a very digital era.
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| John Lloyd Cruz and his first Facebook Livestreaming experience up in WUPinoy |
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| John Lloyd Cruz is now part of the Western union Family |
With Filipino society slowly evolving into a digital age,
Western Union is working its way to becoming the market leader in the digital
money transfer market. Globally, Western Union has launched WU Connect, a platform that embeds Western
Union’s robust global money transfer through third-party platforms. By tying up
with leading chat applications WeChat and
Viber, consumers can now send money
virtually anywhere in the world. With this new feature, Western Union aims to
provide solutions and services that will flawlessly integrate into the
consumer’s digital habits and lifestyle.
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| John Lloyd Cruz is the New Global Ambassador of Western Union |
The global brand campaign will roll out this year in the
Philippines and in overseas countries including the United States, Canada, and
other countries in the Middle East, Europe, and Asia where many Filipinos live
and work.
“John Lloyd Cruz mirrors Western Union’s strengths of having
a long and successful track record. He also relates to Filipinos’ aspirations
of having an improved family life. As Western Union’s global ambassador for
every overseas Filipino, his new role is to advocate moving money for better to
every overseas Filipino,” says Patricia Riingen, Senior Vice President, South
East Asia and Oceania.
“I am very honored and excited to take on this new role,
this time not on reel but in the real lives of my fellow Filipinos around the
world. I am one with Western Union’s purpose and goals as I admire how Filipinos
sacrifice every day to build better lives for their loved ones. In representing
Western Union, a company that has grown with Filipinos here and abroad, I am
challenged to get to know my kababayans
more so that I can effectively do my part in motivating and helping them to
uplift their lives, and that of their families.” says John Lloyd Cruz.
John Lloyd Cruz is one of the most acclaimed actors in the
Philippines today. He is recognized as the Philippine Box Office King for his
effective portrayals in many award winning Filipino movies.
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