Patriotism will be rekindled among today’s families and the youth when all 58 SM Supermalls nationwide unite to celebrate Philippine Independence Day from May 28 to June 12, 2016.
“Our heroes went into battle full tilt so we can have our independence, which we enjoy until today. June 12, 1898, was the day the Philippine flag was formally raised as a symbol of that hard-fought freedom. This year, SM is reliving that important part of our history by holding activities that put emphasis on the significance of the event. It’s our way of celebrating with our communities,” SM Supermalls Senior Vice President for Marketing, Jon Jon San Agustin said.
The highlight of the festivities is a simultaneous flag raising ceremony in all SM Supermalls nationwide at exactly 8AM on June 12. Joining the SM teams are representatives from LGUs, Armed Forces of the Philippines, Philippine National Police, Boy Scouts of the Philippines, academe, the private sector, among others. It will immediately be followed by a Freedom Parade inside every mall, passing by stores decked with their own Philippine flag displays.
To make the event more relatable to today’s youth, SM will be installing iconic Philippine Independence Day centerpieces that customers can use as background for their “selfies.” A special one-day mallwide sale dubbed #PINOYFUNSALE will also happen on June 10-12, offering up to 70% discount on select items.
SM Supermalls has been engaging customers in Independence Day celebrations for many years, acknowledging its crucial position of being at the center of every community where an SM mall operates. The country’s largest shopping mall operator serves millions of customers daily, giving the company a great opportunity to push this event’s objective forward.