Are you tired of outdated bride looks?
L'Oreal Professionnel and Regine's Salon introduce hair color as a get-gorgeous upgrade for every bride-to-be. There's a million and one ways a bride-to-be employs to be extra beautiful on her wedding day, whether that's spending a mini-fortune on her wedding dress, getting the best make-up artist to do a masterpiece of an airbrush job, and even spending hours contemplating on the bouquet palette that will complement her bridal glow. Turns out, there's more to where a bride can look to in getting stunning on her big day—for the hair experts at L'Oreal Professionnel and Regine's Salon, it's through an update in hair color.
The idea is not as extreme as one would imagine. Think subtle colors that complement a bride's natural look instead of straying from it, or highlights that will only further enhance the bride's given features. Regine's Salon partnered with L'Oreal Professionnel in dreaming up three looks to illustrate the idea. Together, they gathered the best beauty and style creatives in the industry and the country's most gorgeous faces to front the campaign.
Using L'Oreal Professionnel hair color products matched with the newest in hair dyeing techniques from Regine’s Salon, hair extensions by celebrity favorite Tokyo Posh, Iya Yujuico for makeup, and elegant wedding gowns from designer Mark Bumgarner, model personalities Xandra Rocha-Araneta, Luane Dy and Karen Pamintuan were made up in different bridal hair looks perfect for any modern bride. The bridal campaign was captured by celebrated lensman and most sought-after wedding photographer in the country, Pat Dy who made the colors of the hair come even more alive in the photos.
A great way to incorporate color in long hair—in such a way that it looks natural—is by fluid painting, a process where the hair is laid flat into a surface and literally painted over with hair dye. This way, color transfers naturally onto the hair to avoid making it look too calculated and exact as the traditional method of coloring. With this treatment, the color adjusts as the hair grows naturally, perfect for any no-fuss bride-to-be whose aim is to look effortless.
Perfect for brides opting for a subtle and sophisticated look, baby lights involves dyeing the hair with very fine highlights at all layers of the hair using foils. This makes the highlights noticeable at any way the hair is parted. That way, the colors blend with the hair's original color, making for a sleek option for any bride who would want to look beautiful and polished at all angles.
For brides who'd like to keep it short and sweet—this mixture of lowlight and highlight shades result in a natural, yet striking look. With the use of naturally cascading, intertwined shades, the balayage treatment, another freestyle hair dyeing technique suited for shorter hair, is perfect for brides doing their hair in coils, twists and curls–very feminine bridal hair further enhanced by color.
L'Oreal Professionnel will make these techniques available for every bride-to-be at Regine's Salon, with the use of two key L'Oreal Professionnel products: the Blond Studio hair lightening line, used by colorists fluent in the art of fluid painting, baby lights, and balayage, and the Dia Richesse Hi Visibility line, that gives low commitment, tone-on-tone hair color, designed to give ultra-visible shiny color even on dark hair, perfect for brides who are always on-the-go.
Regine's Salon is located at Eton Emerald in Ortigas, The Link in Makati, and Alabang Town Center in Alabang, Muntinlupa.