Always looking for new ways to elevate the Filipinos’ shopping experience, SM is taking it a notch higher with its newly launched Magical...
Always looking for new ways to elevate the
Filipinos’ shopping experience, SM is taking it a notch higher with its
newly launched Magical World of Christmas shopping season. Not only are
this year’s centerpieces selfie-worthy,
but they also bring a feeling of enchantment for families and friends
who are expected to spend more time at the malls throughout the season.
Shoppers have started flooding social
media with photos of centerpieces taken from various SM malls throughout
the country. Life-like arctic animals, enchanting unicorns, giant
drummer boys, magical elves, moving trains, oversized
holiday trees, gingerbread houses, and dazzling lights are only some of
the centerpieces that caught the shopping scene by storm.
Also expected to bring magic to the entire
Christmas shopping experience are live entertainment from popular
artists and performers, dazzling fireworks display, and the
much-anticipated Grand Magical Christmas Parade. This annual
spectacle of holiday icons marching to joyous music has become a source
of joy to everyone who go to SM malls either to shop, dine, or simply
to enjoy the show.
“We Filipinos are known to be one of those
who have the longest celebration of Christmas. We want to make that
extra special for our customers through these festive installations and
activities,” said Steven Tan, senior vice president
of SM Supermalls. “And true to our mission to be the mall for all, we
continue to share the spirit of giving through our SM Cares Bears of
Joy.”
SM Cares’ Bears of Joy is an annual
activity that gives every shopper the chance to share the love this
holiday to an underprivileged child. For every purchase of one toy bear,
another bear will be given to a chosen beneficiary
from an adopted community under the customer’s name.
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