Grab, Southeast Asia’s leading ride-hailing platform, wants to make December a little merrier for everyone through its latest regional ...
Grab, Southeast Asia’s leading ride-hailing
platform, wants to make December a little merrier for everyone through its
latest regional donation campaign. With Delivering Happyness, Grab is
calling for Filipinos, and the rest of Southeast Asia, to get into the spirit
of year-end giving. All they have to do is to round up and pack gently-used (or
new!) books, school supplies and toys – and then simply book a Grab to collect
them starting December 12 to 24. Grab aims to collect 20,000 items across
Southeast Asia, which will be delivered to 7,000 underprivileged kids in
Southeast Asia.
“While people may wish to help the less
fortunate, they often don’t know how, or where to start. As part of Grab’s
commitment to improving lives in Southeast Asia, we’re using the Grab app to
make giving as easy as possible – and in the process, deliver happiness to the
children in our communities who need it most,” said Cheryl Goh, VP of
Marketing, Grab.
Cheryl Goh added, “I grew up reading the
adventures of Nancy Drew. She was a real problem-solver! I always try to find
solutions and attribute my never-say-die spirit to my hours of reading. Today
we read of young wizards bravely fighting the dark lord, instilling in kids a
sense of justice and morals. Grab wants to call out to those who have the means
to donate books, school supplies and toys. Let’s bring the joy of reading stories
to thousands of kids in Southeast Asia – and give them a great foundation for
learning life skills.”
Grab has partnered with non-profit organizations
– in all six countries that Grab operates in: Singapore, Indonesia, the
Philippines, Malaysia, Thailand and Vietnam – that focus on helping children in
need. Each tackle issues unique to each country, such as helping to re-equip
schools in the Philippines that were affected by recent storms, or giving
books, school supplies and toys to kids in rural villages in Vietnam.
Grab Philippines has partnered with rural public
schools across the country to help them rebuild what they lost after getting
hit by recent storms. These public schools in Manila, Cebu, Bacolod, Baguio and
other neighboring cities will be the beneficiaries of Delivering Happyness.
“With the help of our provincial offices, we
have pinpointed public schools that need a helping hand after being displaced
by recent storms. Delivering Happyness is the perfect venue for Filipinos to
share the spirit of Christmas with underserved kids and we’re glad to be able
to make it happen,” said Grab Philippines’ Country Marketing Head, Khriz Lim.
Delivering
Happyness from December 12 to 24
It’s easy for time-strapped people to donate
their books, stationery and toys.
1. Start packing your pre-loved books (or new!), school supplies and toys
today.
2. From December 12 to 24, donors just need to select the ‘Delivering
Happyness’ special icon in the Grab app.
3.
Input their pick-up location and input the nearest
Grab Office as their drop-off location.
4.
Confirm the booking and wait for the Grab
vehicle to pickup the donations for free
Delivering Happyness is part of Grab’s
commitment to improve lives in Southeast Asia. It is an extension of a similar
campaign that was rolled out in 2013 in Malaysia to deliver 2,000 pre-loved
books and toys to rural libraries. The campaign was a simple and honest effort
to match donors to drivers.
For more information on the Delivering Happyness
campaign, check out Grab’s Facebook page, www.facebook.com/GrabPH or their website, www.grab.com.
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