Grab, Southeast Asia’s leading ride-hailing platform, wants to make December a little merrier for everyone through its latest regional donation campaign. With Delivering Happyness, Grab is calling for Filipinos, and the rest of Southeast Asia, to get into the spirit of year-end giving. All they have to do is to round up and pack gently-used (or new!) books, school supplies and toys – and then simply book a Grab to collect them starting December 12 to 24. Grab aims to collect 20,000 items across Southeast Asia, which will be delivered to 7,000 underprivileged kids in Southeast Asia.
“While people may wish to help the less fortunate, they often don’t know how, or where to start. As part of Grab’s commitment to improving lives in Southeast Asia, we’re using the Grab app to make giving as easy as possible – and in the process, deliver happiness to the children in our communities who need it most,” said Cheryl Goh, VP of Marketing, Grab.
Cheryl Goh added, “I grew up reading the adventures of Nancy Drew. She was a real problem-solver! I always try to find solutions and attribute my never-say-die spirit to my hours of reading. Today we read of young wizards bravely fighting the dark lord, instilling in kids a sense of justice and morals. Grab wants to call out to those who have the means to donate books, school supplies and toys. Let’s bring the joy of reading stories to thousands of kids in Southeast Asia – and give them a great foundation for learning life skills.”
Grab has partnered with non-profit organizations – in all six countries that Grab operates in: Singapore, Indonesia, the Philippines, Malaysia, Thailand and Vietnam – that focus on helping children in need. Each tackle issues unique to each country, such as helping to re-equip schools in the Philippines that were affected by recent storms, or giving books, school supplies and toys to kids in rural villages in Vietnam.
Grab Philippines has partnered with rural public schools across the country to help them rebuild what they lost after getting hit by recent storms. These public schools in Manila, Cebu, Bacolod, Baguio and other neighboring cities will be the beneficiaries of Delivering Happyness.
“With the help of our provincial offices, we have pinpointed public schools that need a helping hand after being displaced by recent storms. Delivering Happyness is the perfect venue for Filipinos to share the spirit of Christmas with underserved kids and we’re glad to be able to make it happen,” said Grab Philippines’ Country Marketing Head, Khriz Lim.
Delivering Happyness from December 12 to 24
It’s easy for time-strapped people to donate their books, stationery and toys.
1. Start packing your pre-loved books (or new!), school supplies and toys today.
2. From December 12 to 24, donors just need to select the ‘Delivering Happyness’ special icon in the Grab app.
3. Input their pick-up location and input the nearest Grab Office as their drop-off location.
4. Confirm the booking and wait for the Grab vehicle to pickup the donations for free
Delivering Happyness is part of Grab’s commitment to improve lives in Southeast Asia. It is an extension of a similar campaign that was rolled out in 2013 in Malaysia to deliver 2,000 pre-loved books and toys to rural libraries. The campaign was a simple and honest effort to match donors to drivers.
For more information on the Delivering Happyness campaign, check out Grab’s Facebook page, www.facebook.com/GrabPH or their website, www.grab.com.