Basketball courts. A cinema with a humongous 26-meter laser movie screen. An indoor theme park. More than 8,000 parking slots. All of these – plus a whole range of shopping, dining, entertainment, leisure and cultural products and services – inside one mall that’s about the size of 70 football fields. That’s how big the latest mall in China is, and it’s a proudly Filipino brand – SM City Tianjin.
SM’s 7th mall in China, SM City Tianjin is touted to be one of the biggest one-stop world-class lifestyle center in this part of Asia. It is located in Tianjin’s Airport Economic Area, which has the largest free trade zone in Northern China.
The mall is composed of five buildings named after the Chinese traditional "five elements": metal, wood, water, fire, and earth. It houses big international and local brands, including a modern supermarket brand that is one of China’s top 500 enterprises. Its cinema utilizes the latest technology to complement its enormous screen. A famous French sports brand occupies a huge space to accommodate 35,000 types of sporting equipment.
SM City Tianjin follows the same strategy that has been working for the SM brand here in the Philippines. It will introduce more new formats every month to keep the shopping experience always interesting, fun and exciting. Aware of the popularity of online shopping, SM sees this shopping trend as a motivation to think of more creative ways to offer items and services that customers cannot find through internet shopping.
SM is becoming even more popular in the country for infusing the “wow” factor within its malls. There is the children’s park in SM Seaside City Cebu designed by Kenneth Cobonpue, and the soon-to-be-opened football field in SM Mall of Asia, to name a few.
SM is a brand owned by SM Prime Holdings, Inc., which is one of the leading integrated property companies in Southeast Asia, as well as the largest mall operator in the country today. Its world-class malls offer interactive shopping, dining and entertainment. With SM’s latest milestone in Tianjin, the Filipino brand has etched a deeper mark in the global shopping scene today.