Cupcakes make life colorful and sweeter—this rings true for many, especially for the Grade 1 students and teachers of Bagumbayan Elemen...
Cupcakes make life colorful and
sweeter—this rings true for many, especially for the Grade 1 students and
teachers of Bagumbayan Elementary School who received 10,000 pencils from
Robinsons Supermarket. The school is
just one of 120 public schools nationwide that received pencil donations from the
brand, through its annual “Cupcake Craze” promo.
Now on its 5th year,the
“Cupcake Craze” promo enabled customers to receive a free animal lunch box for
every three cupcake packs purchased. To make the promo more meaningful, apencil
donation was made for every cupcake pack sold. This proved to be a huge success
with 180,000 pencils distributed to different public schools. The promo was supported
by Monde, Regent, Rebisco, Lemon Square and Jack ’n Jill.
“We hope that as the students use
the pencils to write their lessons or to draw, they are reminded that they also
have the power to write their own future.
And we hope they will write for a brighter and more meaningful future
both for themselves and their families,” said Lyn de Jesus, AVP for Fresh.
In line with Robinsons
Supermarket’s health and wellness commitment, education plays a critical role
in empowering Filipinos to make better choices.
“We believe education is the great equalizer. We feel we have the
responsibility to promote this every way possible,” saidJody Gadia, Robinsons
Supermarket General Manager.
Learn more about Robinsons
Supermarket and its initiatives at www.robinsons-supermarket.com.ph
or like their official Facebook page at www.facebook.com/RobinsonsSupermarketOfficial.
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