ColorManila, the country’s most aggressive ‘concept fun-run’ organizer, gears up for its biggest and most colorful event to date - t...
ColorManila, the country’s
most aggressive ‘concept fun-run’
organizer, gears up for its biggest and most colorful event to date - the
ColorManila Run Year 6, also known as CM Paradise Run, to be held on January 7,
2018, at the SM Mall of Asia Event Grounds, in Pasay City.
CMR5, which was held January of this year, saw a record-breaking,
sold-out eventwith 12,000 participants
joining the race. The event also got international recognition and was a
Finalist for Asia Sports Industry Awards in Bangkok, Thailand, for both the
Mass Participation category and the Best Integrated Marketing Campaign for a
Sports Event category. It also got featured in various news outlets in 13
countries, including Malaysia, India, Turkey and Spain, among others.
This year, they are
targeting 15,000 runners who will get to enjoy the ‘Paradise-themed run’ which
takes place on the first Sunday of 2018.
CM Paradise Run includes
four race distances, 3K, 5K, 10K and 21K. The experience will take runners
through various color stations with palm trees, garlands and hammocks. This
will be capped off with the CM Color Festival where runners will get to groove
and dance to the music of the DJ, as they simultaneously throw colored powder
in the air.
A true Filipino start-up,
ColorManila was started almost 6 years ago by Jay Em and Justine Cordero, with
the vision of growing fun-runs in the country. Today, the company has seen over
150,000 runners join their various events, spread across the country from
Ilocos Sur on the north to Davao, down south.
ColorManila VP Justine
Cordero says, “We’re proud to say that ColorManila started as a passion
project, which grew into a company. Throughout the years, we have seen runners
who have been with us from our inception, whom we see every year. We’ve seen
participants spend their life events with us, such as proposals, birthdays and
anniversaries.”
Cordero continues, “The
hundreds of thousands of runners we have seen over the years are also part of
the ColorManila family and we look forward to seeing them again, and of course
new runners who will surely enjoy this ‘Paradise-filled’ experience.”
Runners can also expect
celebrities and athletes to join the event. In the past years, celebrities such
as Karylle, Kuya Kim, Yassi Pressman, Dominique Roque, Sam YG, Bubbles Paraiso,
Yael Yuzon, Katarina Rodriguez, Clea Pineda, Coach Jim Saret, Sheena Halili,
Rica Peralejo, Jodilly Pelendre, Miss Earth 2015 Angelia Ong, Rovilson
Fernandez, Miss Universe Maxine Medina, 1st runner-up Ms International Nicole
Cordovez, Phil and James Younghusband, Melissa Gohing, Crystal Belo, Maxine
Magalona, JC Intal, Elmo Magalona, Patricia Tumulak, Bb Pilipinas Ann Colis,
Eric Virata, Toni-Toni, Gerard Pizaras, Jan Marini, Dominique Roque, Diana
Zubiri, Bb. Pilipinas Zara Carbonell, Will Devaughn, Eruption and Volcanoes’
Chris Everingham were spotted in their events.
As for the kits, runners
can choose from the Deluxe Kit, Rockstar Kit, 21K Kit and the VIP Kit. Deluxe
Kit, which is priced at P950, comes with a dri-fit shirt, sunglasses, race bib,
color packet and finisher’s medal.
While the Rockstar Kit, priced
at P1,500, comes with a dri-fit shirt, sunglasses, race bib, color packet,
finisher’s medal, drawstring bag and headwear.
The 21K Kit is priced at
P1,900 and comes with a singlet, sunglasses, race bib with timing tag, color
packet, finisher’s medal and a finisher’s shirt.
Finally, the VIP Kit, which
is priced at P2,500, comes with a dri-fit shirt, VIP sunglasses, race bib,
color packet, finisher’s medal, drawstring bag, headwear, and VIP Access.
VIP Access includes the
following: Access to the Premium Lounge with a changing tent, portalets,
special redemption area for baggage, hydration, color packet, and medals. Also,
exclusive 10% discount in all CM Merchandise. It also allows access to
designated VIP parking at the SM Mall of Asia grounds.
***
ABOUT COLOR MANILA:
COLOR MANILA encourages
everyone to run, and to illustrate to non-runners how enjoyable the sport is,
we bring out the real fun in the ‘fun’ run, through a color festival. We are
the paintbrushes, and You are the Paint. We carry the palette but You make your
own Strokes. You become the human canvas, as we literally bring out your most
energetic and happiest hue.
You are the color, the
human canvas. You are the bits and pieces of this kaleidoscope. Because life is
not a competition. Rather, it is a race where you run at your own pace, where
you throw high-fives to people, where you carry all the colors of your experiences.
We make this as the most exciting fun run ever, that you’d want to do it over
and over again. We want to give you that unique kaleidoscope experience every
time!
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