Since it was launched in 2011, the Jollibee Family Values Awards (JFVA) has recognized numerous Filipino families for their exemplary ad...
Since it was launched in
2011, the Jollibee Family Values Awards (JFVA) has recognized numerous Filipino
families for their exemplary advocacies that improve the lives of people in
their communities. Now, Jollibee introduces a new batch of selfless and
value-centered families who have chosen to be great for others.
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| Jollibee Brand CMO and Jollibee Philippines Marketing Head Francis Flores welcomes fellow judges to the 8th Jollibee Family Values Awards deliberation. |
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| The 8th JFVA board of judges include (from left) news anchor and edu-preneur Edric Mendoza, Jollibee Philippines HR Head Jazel Mendoza, actress Dimples Romana, parenting and relationship consultant Maribel Dionisio, Jollibee Group Foundation Executive Director Gisela Tiongson, TV host and newscaster Christine Jacob-Sandejas, columnist and children’s advocate Audrey Tan-Zubiri, Jollibee Brand CMO and Jollibee Philippines Marketing Head Francis Flores, and multi-awarded broadcaster, author, and inspirational speaker Francis Kong. |
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| Board of judges’ chairwoman Maribel Dionisio facilitates the discussion during the 8th JFVA deliberation. |
Out of hundreds of entries
from the country and abroad, the finalists include elevenfamilies from Luzon,one
family from Visayas, one from Mindanao, and two overseas Filipino worker (OFW)
families from Australia and the United States.
Among the finalists are:Arquiza
Family (Camarines Norte), Bacudio Family (Manila),Cua Family (Manila), Delos
Reyes Family (Caloocan City),Homan Family (Sorsogon),Idzenga Family (Bacolod
City),Manuncia Family (Quezon City),Marcial Family (Pasig City), Pedro Family
(Rizal), Rubico Family (Laguna), Sibug Family (North Cotaboto),Vinuya Family
(Tarlac City), and Zulueta Family (Makati City).
Two OFW families, Alegado
Family (United States), and Roa Family (Australia), are also included in JFVA’s
top nominees.
The finalists will vie for
the six JFVA Family Awards and Special Citations during the Gabi ng Parangal para sa Pamilyang Pilipino,
the search’s culminating event, on September 26 at Blue Leaf Cosmopolitan.
After an extensive search
and rigorous internal screening, thechosen families were further deliberated
upon by an esteemed panel of judges chaired by Maribel Dionisio, veteran JFVA
judge and parenting and relationship consultant.
“I’m taking it more
seriously each year and so are the other judges. There’s even more vigor this
year because we continue to see more amazingand selfless families with
inspiring advocacies. This day was goodbecause we ended it with beautiful
stories and a renewed hope for our country,” she shared.
Reprising their role as
judges are TV host and news anchor Edric Mendoza,renowned writer and
inspirational speaker Francis Kong, and lifestyle columnist and children’s
advocate, Audrey Tan-Zubiri. Other returning judges include actress Dimples Romana
and TV host and news anchor Christine Jacob-Sandejas.
For first-time judge and
Jollibee Philippines HR Head, Jazel Mendoza, it was an enriching experience as she
discoveredthe stories of the nominees. “The diverse entries represented
different sectors so it gave the judges a lot of opportunity to really see the
different needs of the country and how people address those things.”
Completing the panel
of judgeswere Jollibee Brand CMO and Jollibee Philippines Marketing Head Francis
Flores, and Jollibee Group Foundation Executive Director Gisela Tiongson.
As each year brings in more
families dedicated to goodwill and service, the judges are looking into
opportunities to further enrich and sustain the families’ advocacies.
“Most of the judges are
very eager to help out and share their knowledge. It’s really more on how to
connect these families to really strengthen and make the awards more meaningful,”
shared Dionisio.
“What I enjoyed during the
deliberation was our discussions on how to further elevate each families’
efforts and really make the program sustainable, not only recognizing the
family but also finding ways to help them collaborate, link them to the right
organization and past JFVA winners, empower them, and build their capacities so
they can do more for Filipinos in the country and abroad,”
added Jazel Mendoza.
The 8th JFVA
will honor five exemplary families and one OFW family with a P300,000 cash
prize, Jollibee gift certificates, and a trophy designed by renowned sculptor
Michael Cacnio.
Jollibee and its citation
partners will also confer special awards to families supporting advocacies on
Education (National Book Store), Children (Children’s Hour), Minority Groups
(KATRIBU), and PWDs (National Council on Disability Affairs). Family awardees
will each receive P50,000 cash prize, Jollibee gift certificates, and a plaque.
The
JFVA is made possible with the support from campaign partners Coca-Cola
Philippines, Jollibee Group Foundation, and Maynilad, official hotel partners
Crowne Plaza and Holiday Inn, and sponsor HKTV.
