Puregold Solidifies MSME Support with 2025 Tindahan Ni Aling Puring Convention, Driving Inclusive Retail Growth

Micro, small, and medium enterprises (MSMEs) are the economic engine of the Philippines—representing 99.5% of registered businesses and empl...

Micro, small, and medium enterprises (MSMEs) are the economic engine of the Philippines—representing 99.5% of registered businesses and employing more than 60% of the national workforce, according to the Department of Trade and Industry. Among them, over 1.3 million sari-sari stores fuel daily commerce in both urban centers and remote communities, serving as vital distribution points for fast-moving consumer goods and contributing significantly to grassroots economic activity.*

Puregold Price Club Inc., one of the country’s leading multi-format retailers, continues to recognize the outsized impact of this sector—and is strategically focused on strengthening its role as a key enabler of MSME growth. In line with this commitment, Puregold is hosting its flagship Tindahan ni Aling Puring (TNAP) Sari-Sari Store Convention 2025 from May 15 to 17 at the World Trade Center in Pasay City. Now one of the largest negosyo events in the country, the convention supports close to one million Aling Puring card members.

With the theme “Piliin si Aling Puring, Kayang-Kaya Umansenso,” this year’s event reflects Puregold’s broader strategy: empower micro-entrepreneurs to become resilient, high-performing business partners in a fast-evolving consumer landscape.

“Our MSMEs—especially sari-sari store owners—are not just customers, they are partners in economic growth,” said Vincent Co, President of Puregold. “Through our Tindahan Ni Aling Puring program, we give them the means to thrive in a competitive environment while making a real impact in their communities.”

All roads lead to Tindahan ni Aling Puring (TNAP) Sari-Sari Store Convention 2025 happening from May 15 to 17 at the World Trade Center in Pasay City

In 2024, Puregold executed over 250 Ka-Asenso Salo-Salo activations nationwide, deepening engagement and expanding TNAP membership in key provincial growth corridors like North Luzon, Visayas, and Mindanao. These grassroots initiatives have been critical in driving regional brand loyalty and volume growth in areas with rising consumer demand.

Puregold’s value programs—‘Mas Pinababang Presyo Araw-araw’ and ‘Panalo sa Branded’—also enhance profitability for MSMEs by offering access to high quality and competitively priced branded goods, enabling sari-sari store owners to increase margins and customer retention.

In addition to pricing and promotions, Puregold is helping sari-sari store owners to modernize through technology. Tools like the Puregold Mobile App and P-Wallet simplify ordering, payment, and inventory management, giving store owners more control and efficiency in running their businesses.

Puregold’s focus on MSMEs aligns with national development goals that prioritize inclusive growth, employment generation, and digitalization. By investing in the success of small retailers, the company contributes directly to job creation, income stability, and local economic resilience—especially in underserved regions.

“We want to ensure that our Ka-Asensos evolve with us,” Vincent added. “We are building new stores, but we are also introducing entrepreneurship. Puregold’s goal is to help Filipino entrepreneurs grow from small wins to lasting success.”

With a nationwide footprint of over 500 stores and a growing digital ecosystem, Puregold is more than a retail chain. It is a scalable platform for inclusive progress, positioning itself as a long-term partner in economic development for entrepreneurs and communities.