As Simbang Gabi began on December 16 and continues through the week, Jollibee is making the Christmas season feel warmer and more meaningfu...
As Simbang Gabi began on December 16 and continues through the week, Jollibee is making the Christmas season feel warmer and more meaningful for Filipino families with its biggest holiday campaign yet, “Buo ang Saya ng Pasko.”
For many moms and families, Christmas isn’t just about traditions—it’s about togetherness, even as family setups and daily realities continue to change. Jollibee’s campaign reflects this modern Filipino Christmas, showing how joy feels complete when it’s shared, whether at home, at work, or after Simbang Gabi with loved ones.
A Christmas film that reflects today’s Filipino families
At the heart of the campaign is a heartfelt Christmas film created with Forsman and Bodenfors Singapore. It features relatable moments: hospital staff sharing a meal during duty, security guards bonding over simple food, single parents spending time with their kids, fur parents celebrating with their pets, and big families reuniting across generations.
The message resonates strongly with moms—traditions may evolve, but love, connection, and shared meals remain at the center of a Filipino Christmas.
Joyful Christmas Stores brighten communities nationwide
Now in its third year, Jollibee’s Joyful Christmas Stores are back—bigger and brighter than ever. For 2025, around 300 branches nationwide are decorated with festive lights and community-inspired details, spreading cheer even in areas affected by recent calamities.
Families can plan visits and photo stops through the Jolly Christmas Tours digital map powered by Google, making it easier to include a festive Jollibee stop in their holiday errands.
Christmas JOY Day celebrates Simbang Gabi with communities
To mark the start of Simbang Gabi, Jollibee launched its first-ever Christmas JOY Day, joining dawn masses in churches such as San Agustin Church, Our Lady of Remedies Parish, Sta. Ana Church, and San Fernando de Dilao Parish (Paco Church). Churchgoers received free Jollibee treats—an extra reward after early morning mass.
The celebration extended to select public schools, where students received Jollibee Kids Values Books and treats, spreading early Christmas cheer to young learners and reminding families of the season’s values.
Holiday meals made easier for busy families
For moms planning Noche Buena or simple family gatherings, Jollibee’s holiday offerings add convenience without losing the festive feel.
The Christmas Bundle (₱399) includes a collectible Jollibee Bag Charm and holiday favorites like Chicken Fillet with Pepper Cream Sauce and Jolly Spaghetti. This promo runs until December 31, 2025.
Families can also enjoy Family Super Meals starting at ₱599, ideal for sharing at home, in school, or in the office. Jollibee’s expanded Christmas Big Order Service helps take the stress out of party planning.
Through its film, decorated stores, Simbang Gabi activities, and shareable meals, Jollibee’s “Buo ang Saya ng Pasko” campaign highlights a simple truth many moms know by heart: Christmas joy feels complete when it’s shared with the people we love—especially during this meaningful Simbang Gabi season.
For updates and holiday offers, visit https://www.jollibee.com.ph or order online at https://order.jollibee.com.
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FAQ
What is Jollibee’s “Buo ang Saya ng Pasko” campaign about?
It’s Jollibee’s 2025 Christmas campaign celebrating togetherness and how Filipino families share joy during the holidays, even as traditions and family structures evolve.
How does the campaign connect to Simbang Gabi?
The campaign launched as Simbang Gabi began on December 16, with Christmas JOY Day activities in churches and schools, giving treats to churchgoers and students.
What are Joyful Christmas Stores?
These are specially decorated Jollibee branches nationwide—around 300 this year—designed to spread festive cheer in local communities.
Are there holiday promos for families?
Yes. Jollibee offers a Christmas Bundle for ₱399, Family Super Meals starting at ₱599, and an expanded Christmas Big Order Service until December 31, 2025.
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