For many Filipino parents, especially moms balancing family life and career goals, job hunting is no longer just about sending as many app...
For many Filipino parents, especially moms balancing family life and career goals, job hunting is no longer just about sending as many applications as possible. It's about finding work that truly matches your skills, schedule, and long-term aspirations.
With more professionals looking for better opportunities, having access to relevant job recommendations can help reduce the stress of searching and improve the chances of landing a role that's actually a good fit.
SEEK Highlights Smarter Job Matching Through AI
SEEK, the parent company of Jobstreet and Jobsdb, has launched its latest regional campaign called Find Better Matches, encouraging jobseekers to focus on quality job matches instead of simply applying to more vacancies.
The campaign is running across six Asian markets, including the Philippines, Singapore, Malaysia, Hong Kong, Thailand, and Indonesia.
Instead of presenting endless job listings, SEEK aims to help jobseekers discover opportunities that better match their experience, skills, career goals, and preferred working conditions.
Why Job Matching Matters for Filipino Workers
According to the Philippine Statistics Authority (PSA), the country's unemployment rate eased to 5% in March 2026. However, underemployment remains a significant concern at 12.3%, equivalent to around 6.03 million Filipinos who are looking for additional work, longer hours, or jobs that better match their qualifications.
This highlights a common challenge many working parents face—not simply finding employment, but finding work that offers better stability, flexibility, and career satisfaction.
For moms returning to work after taking care of their families, or parents looking for better work-life balance, finding relevant opportunities can make a meaningful difference.
AI Helps Recommend More Relevant Jobs
SEEK's AI-powered technology analyzes millions of data points, including a candidate's:
- Skills
- Work experience
- Previous job searches
- Career preferences
Instead of manually browsing thousands of listings, the system recommends positions that are more likely to suit each applicant.
Jobseekers are also encouraged to keep their Jobstreet by SEEK profiles updated through the mobile app so the AI can provide more personalized recommendations and identify opportunities where they may receive a Strong Applicant badge.
For employers, SEEK's AI-powered Talent Search tool ranks candidates using suitability scores, helping companies identify qualified applicants faster.
New Campaign Highlights Finding the Right Fit
To bring this idea to life, SEEK's Find Better Matches campaign features imaginative characters—including a mermaid and the Monkey King—who each discover jobs that perfectly suit who they are.
The creative storytelling reinforces the campaign's central message: everyone deserves opportunities that truly fit their unique strengths.
Maryanne Tsiatsias, Chief Marketing Officer APAC of SEEK, shared that relevance has become the priority for today's jobseekers, emphasizing that Jobstreet and Jobsdb aim to help candidates find opportunities that genuinely match their goals and abilities.
Why This Matters for Families
Career fulfillment affects more than just professional growth—it also impacts family life.
When parents find jobs that align with their skills and preferred work arrangements, they often experience greater confidence, financial stability, and improved work-life balance.
Whether you're restarting your career, exploring flexible work options, or simply looking for a better opportunity, having smarter job recommendations may help make the search a little easier.
You can watch the first episode of the Find Better Matches campaign here:
https://www.youtube.com/watch?v=hXhyDIBBAh4
Learn more by visiting:
Frequently Asked Questions
What is SEEK?
SEEK is the parent company of Jobstreet and Jobsdb, providing online employment platforms across Asia-Pacific that connect jobseekers with employers.
What is the Find Better Matches campaign?
It is SEEK's latest Asia-wide campaign promoting smarter job matching through AI technology that recommends more relevant employment opportunities based on each candidate's profile.
How does AI job matching work?
The AI evaluates factors such as skills, work experience, career preferences, and previous search activity to recommend jobs that are better suited to each applicant.
Why should I keep my Jobstreet profile updated?
An updated profile allows the AI to generate more accurate recommendations and may help identify roles where you're considered a strong applicant.
Who can benefit from AI-powered job matching?
Anyone looking for a job—including parents returning to work, career shifters, fresh graduates, and experienced professionals—may benefit from receiving more relevant job recommendations instead of browsing thousands of listings.
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